QuickZip

QuickZip Sheets Branding Guidelines - Affiliates / Influencers

ABOUT THE BRAND

At QuickZip, we make great bedding that is easier to change. We’ve heard your challenges and felt your pain … tugging, wrenching your back, waking up in a tangled mess. We knew there had to be a better way. So, we reimagined, redesigned, tested, adjusted, and tested some more, and now our hassle-free, dream-worthy bedding is changing the world – with great products and the passion to take care of you. Your thousands of 5-Star reviews tell the story. About the brand: Thoughtful Inventors - empathetic, sympathetic, functional. 

ABOUT CAMPAIGN

• QuickZip Sheets is tapping into engaged creators to produce content in order to drive awareness and ultimately web purchases. They’re not just another pretty sheet - there’s more comfort and less work during the day for smooth sleeping throughout the night. 

FOCUS

• Messaging - Fitted Sheet:
  • Primary 
• * We fixed the fitted sheet.
• * Our sheets are easy and effortless to change
• * These sheets are comfortable, quality sheets that make you happy
• * All leads back to comfort - our sheets are easy to change and hassle free.  Easy and quick to change for easy days  and they stay snugly on your bed - won’t pop off - for a better night
• * The benefit of easy changes is that you can sleep on fresh sheets without dreading the sheet changing chore.
• * Perfect for people who… (live this lifestyle, do these activities, live in this environment)
• * Fresh sheets make you happy
•  

• Secondary (seeing is believing, showing the functionality is key)
  • * Quick to change
  • * Won’t pop off
  • * Easy to fold
  • * 100% cotton
  • * Highly functional 
  • * Obstacles to buy: “I don’t want to sleep on a zipper!”
• * The zipper is flat and soft, plastic, covered by fabric flap so you don’t even know it’s there, and is not an obstacle for comfortable sleep. 
• * “Hard to get on the mattress”: the base does not need to be wrestled underneath the mattress. The system goes on like a regular sheet the first time, and then every time after is a zip on, zip off to change. Base stays ON, while the top zip sheet changes.  

Sample Messaging/Content Idea:

• You’ve got a busy day, but just remembered you have to change your sheets. But usually, that would make you late for work. Fortunately, with QuickZip Fitted Sheets, you can be done in seconds. 

• Messaging - Duvet cover
  •  In general - duvet covers are great because they are so flexible.  You can use whatever weight/style comforter or blanket inside and the cover matches your bedding, and is washable, unlike some bed covers.   But many people hate duvet covers because they are so hard to change - usually there is a buttoned opening in the bottom, smaller than the width of the cover and the comforter and you have to shove the comforter inside and then try to get all the corners in the right place. And the comforter can slide around inside the cover.   We fixed the duvet cover. QuickZip New-Way duvet covers have no buttons - ours has an extra long opening with a zipper opens half way around.  You can simply lay your comforter inside .  We also added hidden vents on each side so you can adjust the comforter without diving in from the bottom, and include clips to hold the comforter in place.

• Primary
   
• * This is the No-drama duvet cover
• * All leads back to comfort - our duvet covers are easy and hassle free.  Easy and quick to change for easy days and more comfortable because the comforter won’t slide around -  for a better nights
• * The benefit of easy changes is that you can sleep on fresh bedding without dreading the sheet changing chore.
• * QuickZip duvet covers are also 100% washable - made of the same great fabric as our other bedding.
• * Perfect for people who… (live this lifestyle, do these activities, live in this environment)
• * Fresh sheets make you happy
•  
• Secondary (seeing is believing, showing the functionality is key)
  • * Quick to change
  • * Comforter stays put
  • * Hidden vents allow easy access
  • * 100% cotton
  • * Highly functional 

CREATIVE

Before Content Creation: 

• * Bedding should be washed & dried prior to placing on the bed to ensure the best fit 
• * Bedding should be steamed/ironed so that they don’t look “lived in”,  wrinkle free. 
•  

DO 

• * Use the products and learn about the benefits
• * Show them in use
• * Include yourself in the content
• * Show/Tell the positive feeling of your QZ sheets
• * Show/Tell why QuickZip Sheets is unique
  • * If unzipping the product, show the quick zip sheet logo tag as well as make sure pillows have the logo facing out whenever possible in the frame. 
• * Make the reasons to buy super clear!
• * Be in bright setting; clean/ elevated aesthetic

• DO NOT 
  • Shoot in a dark setting
  • Show competitive products or similar products in the video 
  • Include any other brand logos in the imagery
  • Put a space between quick and zip
  • Have a dirty space or clutter in the shot
  • Focus too heavily on the RTB’s, should not sound like an infomercial 

Target Consumers: 

• Adjustable bed owners (Sleep Number, Tempurpedic)  etc. The reason our sheets work better with adjustable beds is because they don’t pop off like traditional fitted sheets. Also, for some (like Split King) where it’s hard to access the corners in the middle, our sheets are easier to change.
• Organization people - people who clean their linen closets
• Young professionals, people with busy lifestyles 
• Tiny home/RV/ Van lifer’s with small spaces or unique bed situations
• Busy people
• Families - we make crib sheets and bedding for every bed in the house