Logo
The KIIROO brand encompasses innovation in all its forms. The team prides itself on building not only the innovative technology, but elegant and stylish pleasure products to house it. Our logo is a symbol of quality and experience.
The original logo is composed of the word ‘KIIROO’ circumscribed by its ‘leaf’ outline. Letter font is ‘Roboto light’.
The KIIROO logo may vary depending on where it is presented. The logo color will also change depending on whether there is a dark or light background.
The minimum size of the KIIROO logo without the tagline is 5mm, according to international graphic design standards. The elements surrounding the logo must have a minimum of 5mm distance on all sides.
If the logo is used in combination with the tagline, the minimum size is 10mm. The surrounding elements must be at least 10mm away from the logo on all sides.
Tone of Voice
The Kiiroo tone of voice reinforces our vision and values – and consistency across every written communication is crucial for brand perception and building familiarity and trust among our audiences.
Kiiroo stands for innovation and premium quality with a deep understanding of customers’ needs – and our tone of voice should always reflect this. We are:
Knowledgeable/expert
We write authoritatively in a way that demonstrates our expertise and position as one of the leading companies in the adult sex toy industry.
Genuine
We’re there for our customers. We relate to their challenges and speak to them in a warm and inclusive way.
Clear and succinct
We prioritise short, straightforward sentences that clearly communicate what we’re trying to say. We don’t use overly wordy language, nor do we fill our content with industry slang, jargon or buzzwords and cliches.
Witty
Feel free to add a little tongue-in- cheek humour to your copy where it’s appropriate and feels natural, but don’t overdo it or force it.
For more information about how we communicate with our audiences, please refer to the Kiiroo Tone of Voice Guidelines.
Primary Brand Colours
The primary brand colors of KIIROO are black and a particular share of light grey. However, we don’t limit ourselves to only two colors. The color of logo, text or graphic elements can change depending on product or campaign style.
CMYK 0% 0% 0%
RGB 100% 199% 39% 46%
PANTONE BLACK 6 C
CMYK 7% 5% 5% 0%
RGB 1234% 234% 234%
PANTONE 649 C
We kindly request all our partners to either use the primary colors, or submit any artwork to the KIIROO design team for approval, prior to publishing.
Typography
A good typography complements a good visual. Put simply, there is no visual design without the two working together seamlessly.
After several experiments, we opted for the ‘Montserrat’ font family for our marketing. This font is extremely malleable and perfect for every marketing asset we create.
Product Placement
Our aim is to be sexy, but first and foremost, elegant and portray ourselves in a way that conveys we’re innovators. When presenting a product, we highlight the functions the product features. We clearly explain the technology behind it, keeping our marketing visually appealing and on-brand and working within our tone of voice guidelines.
Our approach to product presentation is very minimalistic. However, we think that human touch is an essential component when creating lifestyle pictures for our product.
Our products are the best in the industry, and it’s important that we portray that through our images. Our look should be sexy and opulent, not crude and tasteless. Use dark sumptuous colours and don’t be afraid to hint at sexuality rather than show it explicitly.
We also want to show couples and individuals of all genders and orientations enjoying our wide range of inclusive products, but focus on the outcomes of using our toys, the facial expressions, hand holding and reactions - these aren’t ‘how to’ images.
