SEM Guidelines:
The following restrictions apply to the promotion of our products through search engine marketing (SEM):
- Brand bidding, meaning bidding on the keyword “Arena”, is prohibited.
- This explicitly also applies to all other (incorrect) spellings and keyword combinations.
- The restrictions apply to all keyword advertising systems, especially Google AdWords and Bing Ads.
- Bidding on generic keywords is permitted, provided that your own domain is used as the display URL.
Please coordinate your search engine marketing activities with us using the contact details provided.
Please also make sure to comply with our restrictions and Terms and Conditions.
