Logo Usage
Affiliates must use only the approved logo versions (logo assets provided by brand).
Do not alter the logo’s color, proportions, or orientation.
Color Palette
Use the official brand color palette in all affiliate-created materials. The key colors are primarily white and red or white and gold, specific to the line, to highlight the luxurious and exclusive nature of the products.
Brand Voice and Messaging
Maintain the brand’s established tone— The tone of voice should be precise, passionate and personal.
Refrain from using language that may mislead or misrepresent the brand’s offerings.
Product Imagery
Use high-resolution, up-to-date images provided by the brand. Or create images that are in keeping with the brand DNA. Re-sizing of images is permitted.
Do not edit or apply filters that alter the product’s appearance.
Content Accuracy
Affiliates must represent product claims accurately, using facts provided by the brand.
Avoid making unverified or exaggerated statements about efficacy or results.
Disclosure and Transparency
Clearly disclose affiliate relationships according to regional advertising regulations (e.g., “As an affiliate, I may earn a commission…”).
Disclosure statements should be visible and understandable.
Platform Restrictions
Follow the brand’s policy on which platforms are permitted for promotion (e.g., websites, blogs, Instagram, TikTok).
No advertising on platforms forbidden by the brand (such as adult sites or unauthorized coupon sites).
Prohibited Content
Do not associate the brand with controversial, discriminatory, or explicit content.
Avoid partnerships or cross-promotions with direct competitors unless explicitly allowed.
Brand Consistency Checks
Content may be subject to review by the brand for consistency with guidelines.
Affiliates should promptly update materials if requested by the brand to comply with updated standards.
