Branding & Promotion Guidelines
To protect the Canary brand and ensure accurate promotion, affiliates must follow these guidelines:
Logos & Images: Affiliates may only use approved logos, banners, and product images provided in the Awin platform. Creative assets may not be altered, distorted, or used out of context.
Copy & Messaging: Affiliates must represent Canary products accurately (e.g., “plastic-free toothpaste tablets,” “concentrated mouthwash”). No false, misleading, or unverified claims may be made.
Trademark Usage: The use of “Canary,” “Canary Clean,” or any variation/misspelling in domain names, social media handles, or paid search ads is strictly prohibited without written permission.
PPC & SEO: Affiliates may not bid on Canary brand terms or use them in ad copy. Paid campaigns must negative-match brand terms.
Compliance & Tone: Affiliates must comply with all FTC disclosure requirements (e.g., “I may earn a commission…”). Content must remain appropriate and aligned with Canary’s eco-friendly and positive brand values.
Affiliates who do not follow these guidelines may be removed from the program and have commissions reversed.
