Logos Nutritionals – Branding Guidelines1. Brand Overview
Logos Nutritionals is a science-driven wellness brand focused on restoring health through targeted, evidence-based nutraceuticals and natural protocols. Our brand exists to support long-term outcomes, education-first decision making, and customer trust.
Our voice, visuals, and messaging should always reflect credibility, compassion, and clarity.
2. Brand Values
Evidence-Based: Rooted in research, practitioner insight, and real-world outcomes
Transparency: Clear ingredients, honest messaging, no hype
Long-Term Wellness: Protocols designed for sustained use, not quick fixes
Trust & Integrity: Respect for customers, partners, and compliance standards
Education-First: Empowering informed health decisions
3. Brand Voice & Tone
Voice Characteristics
Knowledgeable but approachable
Confident, never exaggerated
Supportive and empathetic
Clear, direct, and educational
Tone Guidelines
Professional yet warm
Optimistic and mission-driven
Never alarmist or fear-based
Avoid jargon when possible; explain when necessary
Avoid
Overpromising results
Medical claims or guarantees
Sensational or clickbait language
4. Messaging Pillars
Core Messages
Targeted nutritional protocols, not one-size-fits-all supplements
Designed to support root causes, not just symptoms
High customer loyalty and long-term use
HSA/FSA eligible with provided Letters of Medical Necessity
Supporting Themes
Repeat customers and strong retention
Practitioner-informed formulations
Clean, quality ingredients
5. Audience
Primary Audience:
Health-conscious adults seeking functional or holistic solutions
Individuals managing chronic or ongoing health concerns
Customers who value education and long-term wellness
Secondary Audience:
Health educators, influencers, and practitioners
Affiliate and content partners aligned with evidence-based wellness
6. Visual Identity (High-Level)
Look & Feel
Clean, modern, and clinical
Calm, reassuring color usage
Minimal clutter, clear hierarchy
Imagery
Natural, authentic lifestyle imagery
Avoid overly staged or aggressive fitness visuals
Use imagery that conveys trust, care, and vitality
7. Affiliate & Partner Guidelines
Affiliates and partners must:
Use approved brand messaging
Avoid medical or disease-treatment claims
Represent Logos Nutritionals honestly and responsibly
Clearly disclose affiliate relationships
Content should emphasize education, personal experience, and brand values rather than aggressive selling.
8. Compliance Notes
No claims to diagnose, treat, cure, or prevent disease
No income or earnings guarantees
HSA/FSA eligibility must be referenced accurately and with mention of Letters of Medical Necessity
9. Brand Summary (Short Form)
Logos Nutritionals delivers evidence-based nutritional protocols designed for long-term health outcomes. With a loyal customer base, transparent practices, and an education-first approach, Logos supports sustainable wellness and meaningful partnerships.
For questions or brand usage approval, please contact Logos Nutritionals directly.
