| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | Red Spectrum applies last-click attribution. Sales may be de-duplicated against other paid marketing channels including PPC and email campaigns. |
| PPC Brand | | | If someone clicks your Google brand ad, affiliate should NOT get commission. |
| PPC Generic | | | Protect your paid search spend. |
| E-mail Advertising | | | If customer converts from your internal email campaign, affiliate should not override it. |
| Display Advertising | | | Protect display retargeting campaigns. |
| Direct Partnerships | | | Protect direct strategic deals. |
| Price Comparison |  |  | |
| In House Publisher program | | | Prevent overlap if you ever run direct affiliate tracking outside AWIN. |
| Other Affiliate Networks | | | |
