Program Restrictions
Unless explicitly authorised otherwise by Shu Uemura, the following Programme restrictions apply:
- Affiliates are not permitted to purchase, own or bid on any domain names with the word ‘Shu Uemura’ or misspellings of ‘Shu Uemura’ in the URL. For example, www.Shu Uemura.com.
- Affiliates must not include Shu Uemura Brand Terms, or misspelled variations of the same, in the sub-domain of their website’s URL. For example, http://Shu Uemura.affiliate.com.
- Affiliates may use correctly spelled Shu Uemura Brand Terms after the domain of their website’s URL. For example, http://www.affiliate.com/Shu Uemura.
- Affiliates are not allowed to register the brand Shu Uemura or any variation of it on any social media platform. This includes and does not limit to brand + generic word or sentence as well generic word or sentence + brand. Any attempt to register such social media accounts will be a direct breach of the Awin terms and conditions, in particular section 7. Intellectual Property Rights of the Awin code of conduct.
- Affiliates must not post on any official Shu Uemura social media platform in order to attempt to drive visitors to their webpage. Shu Uemura social media platforms include Facebook and Twitter.
- Direct linking to Shu Uemura websites from paid social media is prohibited.
Any affiliates, subnetworks and/or affiliates of subnetworks who do not abide by these rules risk having their commissions set to zero and possible suspension.
PPC Policy
Commissions will not be paid where there is evidence of any paid search activity on brand terms without prior authorization. This includes permutations, misspellings and broad matches containing brand terms (generic is fine).
PPC bidding restrictions also apply on Google Shopping/CSS (Comparison Shopping Service). We request the brand keywords stated below to be excluded from all CSS activity.
Restrictions include, but are not limited to the following:
- Shu Uemura
- Shuuemrua
- Shu Uemura.com
- www.Shu Uemura.com
- Shu Uemura vouchers
- Shu Uemura.com Vouchers
- Shu Uemura codes
- Shu Uemura Voucher Codes
- Shu Uemura discount codes
- Shu Uemura.com codes
Please do not use the word ‘official’ in your advertisements.
We are happy for affiliates to bid on generic terms, however direct linking is prohibited. Any affiliates who do not abide by these rules do risk having their commissions set to zero and possible suspension.
Discount codes
Shu Uemura encourages affiliates to contact us for exclusive voucher/discount codes and additional incentives.
Affiliates may only promote codes that are provided through the Shu Uemura affiliate program (either through our account or directly from Shu Uemura’s Affiliate Manager).
Shu Uemura reserves the right to withhold payment of commission if unauthorized voucher/coupon codes are used in an affiliate sale. We appreciate that consumers may use voucher/coupon codes that they have found via a site other than that which is awarded the sale and this will be investigated before decisions on commission payment are made. Any affiliate found to be displaying unauthorised codes may also have their commission set to zero until the code(s) are removed.
Where voucher/coupon codes are issued with an expiration date this should be clearly displayed, and codes should be removed or explicitly marked as expired after this due date unless you are advised otherwise. Any affiliates displaying expired codes without marking them as being expired may be suspended from the program. Please also ensure that you observe IAB voucher code best practice guidelines.
De-duplication Policy
All affiliate sales are de-duplicated against other online advertising channels using a local cookie on the merchant platform. De-duplication channels include:
- PPC Brand
- PPC Generic
- Email Advertising
- Direct Partnerships
- Price Comparison
- Display & retargeting advertising
- Other Affiliate Networks
- In house referrer scheme (further details on this can be found below)
The In House Referrer Scheme
Existing customers who have already purchased will be sent an email explaining the referral scheme and how they can earn credit from driving new customers to the site.
For example:
Existing customer logs into their account on Shu Uemura and goes to referral section.
Existing customer creates link to Shu Uemura to share on social media.
New customer clicks on that link and makes first purchase on Shu Uemura either by entering referral code at checkout or after an automatic discount has been applied after clicking on a referral link.
Existing customer receives credit to spend on Shu Uemura as a reward.
All referral sales will be de-duped against affiliate sales and there will be a slight change to the usual last-click method of tracking in certain circumstances:
If a new customer uses a referral code or link then clicks an affiliate link (within 30 minutes of the first click), this sale will be attributed to the referral scheme
If an affiliate link is used 30 minutes or more after the referral link is clicked and no referrer code is redeemed then the affiliate will still be awarded the last click and receive commission for this sale
Note: Whenever a referrer code is used, the sale will not track via affiliates.
Social Content Creators
All affiliate content on social media must be ASA compliant, read the ASA Guide here. If you wish to use affiliate links within your Instagram Stories and other social channels, use #ad as a valid identifier to be ASA compliant.
Awin has a one-page website - Paid for Advertising - which explains how free content can have a commercial relationship attached to it. This can be linked to by any affiliate in order to make your readers aware of how affiliate links work. If you have any questions on this please speak to your account contact. More information here: https://www.awin.com/gb/news-and-events/industry-news/affiliate-links-on-instagram-stories.
Validation Policy
Shu Uemura validates in-line with their returns policy which is 28 days with a look back window 31 days.
CSS
Only standard shopping activity to be used by CSS partners with brand terms negatively matched in adherence to program terms. Performance Max activity should not be set up and could result in 0 commission and suspension from the programme if this activity is found in place.
Any queries may be addressed to the network or the specific programme contact.
