Please see the brand guideline document for any creative development. Please note all affiliate created creatives must be approved by affiliate account manager before use.
All other existing brand assets are available upon request at affiliates@linwoods.co.uk
Linwoods Health Foods have an extensive collection of brand photography & graphics available upon request. All use of our brand must be signed off by a representative of Linwoods Health Foods
OUR PURPOSE
We believe wellness is about a natural healthy balance; our purpose is to ensure it is convenient for everyone to make healthy choices allowing you to live life to the full.
OUR Values
RESPECT guides all of our activities; with each other, our customers and suppliers, our products and the environment around us.
INTEGRITY ensures we remain honest and do the right thing consistently.
Our Story
“I believe it's the small things we do every day that can make the biggest difference to our health, which is why we created the Linwoods range of healthy plant based foods containing seeds, nuts and fruits. These rich, nutritious and natural products can be easily added into many types of foods and by simply adding a couple of spoonfuls every day you can enrich your daily diet” - John Woods, Founder
Brand Guidelines
DO
When using the brand logo it is important to respect the clear space to protect the integrity of the mark. The clear space should not contain typography or any other design elements. The minimum distance from the edge of the logo is defined by using the strap line text height as a measuring unit.
DO NOT
1. Do not alter the brand colourways.
2. Do not position elements over the brand mark.
3. Do not change the angle of the brand mark.
4. Do not place the brand mark on a similar
coloured background.
5. Do not alter the relationship between brand mark elements.
6. Do not distort the logo.
7. Do not change the typographic style of the brand name.
8. Do not move the logo elements
Colour Palette
The logo must always be created using a combination of Linwoods red and green. The brand lozenge must always be represented in PMS 1795c, the plant leaves in PMS 383c and the Linwoods name in white.
