Creative and Banners
Publishers may only use creative imagery and copy provided by Zixty, unless this has been explicitly agreed prior to commencement.
PPC channel restrictions
Brand Bidding - Do not bid on Zixty brand or brand related keywords, or brand and product keywords on any search engine.
Any affiliates found to be brand bidding will be removed from the programme. Any commission made on these sales will not be paid by Zixty
This also covers:
- Brand-only keywords e.g. 'Zixty’'
- Misspellings of brand-only keywords
- Broad match terms that include the Zixty brand name or misspellings of this
Bidding on generic terms related to the products Zixty offers is permitted. e.g. temporary car insurance
Affiliate Display URLs
Affiliates must not use any of the Zixty domains, or include Zixty within their domain. This extends to sub-domains.
Prohibited sites
Zixty has developed a brand that must not be compromised by association. As such, websites with the following types of content are not allowed:
- Adult sites, gambling sites, or sites that promote or encourage violence or inappropriate behaviour.
- Any sites not appropriate to our brand.
- Sites which are seen to be spamming users.
- Sites that breach the Financial Conduct Authority's regulations
FCA Regulations
The Financial Conduct Authority (FCA) exists to ensure that financial markets are fair, transparent, and operate in the best interests of consumers. The FCA's role is to regulate financial firms and to enforce compliance with the relevant laws and regulations. The Zixty affiliate programme operates under the remit of the FCA,and so adherence to FCA rules is paramount.
Affiliates are only permitted to use approved text and graphical images provided by Zixty through this site. Any amendments to the text or graphics must be approved by Zixty directly and in advance of these being used. If an affiliate is found to be using unapproved text or graphics in order to promote Zixty they will be removed from this programme. Zixty is happy to discuss suggestions on amendments for approved imagery or copy, but these amendments can't be used without prior permission.
Promotion of Zixty must fall within strict FCA rules and regulations therefore a publisher website:
- Must at all times be clear, concise, and not misleading.
- Must not endorse, recommend, or otherwise encourage customers to respond to a financial promotion.
- Must not promote one insurance brand over another using direct comparison - for example, by stating one is better than the other
- Not present Zixty in a way that suggests special rates for customers.