“Leonardo Hotels brands”: Leonardo Hotels, Leonardo Royal, Royal Hotels, NYX Hotels, ... and any other brand or registered trademark used by Fattal Hotels Group.
1. Our terms and conditions of participation
a) Partners must be informed that we would like to work with as many interested partners as possible to grow our partner programs online – but that there are some content topics that will likely cause their website to be rejected for the program. Content that is likely to be rejected includes the following, but it should be noted that this list is not exhaustive:
- violent or explicit images
- content and images of an overt sexual nature
- highly political or biased material
- content that includes the use of offensive language
b) Without prejudice, Leonardo Hotels will endeavor to partner with websites featuring strong and well-formatted content – and some partners may be rejected if it is deemed that the website is not well-structured and does not offer a good user experience for potential Leonardo Hotels customers.
c) Advertising material: Affiliates may only use advertising material offered via AWIN.
d) Placing a cookie without a prior active click by the user is not permitted. Simply displaying an advertisement or calling up the homepage in a layer or a similar InAd does not constitute consent for the placement of the cookie. Application via browser plug-ins is not permitted. Providers of post views may obtain separate approval after consultation.
e) Commissions: Please note that we only exclude online bookings and only pay commission for bookings made online, and not via our central booking team by phone or any other booking channel.
Please also note that we do not pay commission on rate codes for closed groups, such as the Friends and Family rate code.
f) Affiliates must comply with the codes of conduct of the German Advertising Standards Board and the European Advertising Standards Alliance (EASA).
g) The content of Leonardo Hotels is not aimed at children.
h) Restriction on self-selling: Affiliates do not receive commissions for purchases/hotel bookings made in their own name and via their own affiliate links. This includes all transactions made by the affiliate, their family members, or someone closely connected to them. Violation of this rule may result in loss of commissions and removal from the affiliate program.
2. Guidelines for issuers of vouchers and coupons
a) All partners promoting one of the Leonardo Hotels brands must comply with the IAB Code of Conduct when using voucher codes.
b) Affiliates are requested to publish only voucher codes made available via AWIN. We cannot guarantee that commissions will be paid for codes that are not authorized for the affiliate channel.
c) Expired vouchers must be removed – merely the comment “expired” or something similar is not sufficient.
3. Guidelines for Search Engine Marketing / PPC
a) Partners are advised that further PPC activities by partners are not something Leonardo Hotels currently pursue.
b) Therefore, ensure that you do not advertise Leonardo Hotels brands via PPC activities. This includes all brand+generic and brand+discount voucher activities.
c) SEM/PPC is not permitted without prior consent! PPC activity is monitored by Leonardo Hotels. Any affiliate in violation of this will likely be removed from the program without warning, and ongoing commissions will be forfeited.
d) SEM/PPC is permitted only after consultation and only to a limited extent:
- Generic keywords: Leonardo Hotels affiliates can bid on generic keywords.
- Use of the Leonardo Hotels brand in PPC advertisements: you may not refer to Leonardo Hotels brands in the title or body of your advertisements.
- Direct linking: Direct linking to www.leonardo-hotels.com; www.leonardo-hotels.de; www.leonardo-hotels.es; www.leonardo-hotels.nl; www.leonardo-hotels.it; www.leonardo-hotels.fr; www.leonardo-hotels.pl; www.leonardo-hotels.ru is strictly prohibited, as is the use of URL redirection to the Leonardo Hotels site.
- Trademark bids: Trademark bids are prohibited. This includes spelling errors and variations of Leonardo Hotels Brands.
- Bidding on specific hotels: Bidding on specific hotel names (and variations) is also prohibited.
4. Guidelines for display publishers
All affiliated companies promoting the Leonardo Hotels brands via displays are responsible for their activities, regardless of whether they own the websites on which they promote the Leonardo Hotels brands. Leonardo Hotels reserves the right to withhold commissions if the affiliate violates the general terms and conditions of Leonardo Hotels.
5. Social media guidelines
a) Applying via social media is generally permitted.
b) Partners are not permitted to advertise their own websites by posting messages on the official Facebook walls of Leonardo Hotels.
c) Affiliates are not permitted to impersonate Leonardo Hotels on any social media platform whatsoever.
d) Partners are permitted to advertise Leonardo Hotels Brands on their own social pages.
6. Data protection and consent
The Affiliate shall not perform or omit any acts that could cause Leonardo Hotels to act in violation of any of its obligations under the applicable Data Regulations, including GDPR.
To comply with GDPR and ePrivacy, the Affiliate will obtain the prior, freely given, specific, informed, unambiguous, and revocable consent of visitors regarding cookies or other tracking technologies.
7. Richtlijnen voor cashback-publishers
a) Als je een van de merken van Leonardo Hotels promoot als cashback-partner, moet je ervoor zorgen dat alle boekingsvragen die via het “Validate Transaction Query”-proces van AWIN worden ingediend, voldoende informatie bevatten voor verificatie.
b) Bij het indienen van een Validate Transaction Query moet je de volgende boekingsgegevens opnemen:
Hotelnaam
Bestel- / reserveringsreferentie
Check-in datum
Check-out datum
c) Vragen die zonder de vereiste boekingsinformatie worden ingediend (minimaal hotelnaam en bestel- of reserveringsreferentie) worden automatisch afgewezen, omdat we de reservering zonder deze gegevens niet in ons systeem kunnen terugvinden.
Violation of the above terms and guidelines may lead to immediate exclusion from the affiliate program.
Contact information:
If you have any questions or requests, please feel free to contact our affiliate manager:
Augusta Otto
Searlco Ltd
E: augusta.otto@searlco.com
