The Generali Logo is made of two components: the Symbol and the Logotype.
Their ratio is consistent and they never live apart. The square version is the primary version of the logo.
It is not recommended to use the square logo under 15 mm wide.
The horizontal logo lock-up will be mainly applied on horizontal applications, where the primary logo cannot be used.
It is not recommended to use the logo under 50 mm wide.
A defined minimum clear space must be ensured when using the logo.The minimum clear space around the logo is calculated by using the ‘x’ unit, as shown here.The clear space rules remain the same, regardless of the application.
Red is the main color of the logo. Color references for print, screen and painting are shown here.
CMYK 0/95/100/20
RGB 194-27-23
The logo can live on both white and red backgrounds. When printing in color is not possible, use the black and white version.
Depending on the intensity of the color background, use the positive or negative version, always obtaining good contrast between background and logo,to preserve its visibility.
For use on the photographic backgrounds, ensure the logo always has clarity – use either the positive or the negative versions of the logo, retaining a clear contrast with the background image.The logo must remain in one color only.
Cobranding with the logo is not permitted without expressed written consent.
