Sculpfun Brand Guide for Alliance Partner
We sincerely welcome you as an official promotional partner. This guide is designed to help you accurately represent our brand while ensuring all the promotional materials comply with legal requirements and brand standards. Please exemplify these guidelines strictly. Violation of any terms may lead to comissions rejection or termination of the partnership.
Brand Assets
Logo Use Guides
Aquisition method: All official logos and product images must be downloaded exclusively from the provided links. Screenshotting content from our websites or modifying any materials our prior authorization is strictly prohibited.
Proper Use: Always use the latest version provided. Maintain the original propotions and ensure sufficient clear space (safe margin) around.
Behaviors prohibited: Do not distort, stretch, rotate, add effects (such as shadows or gradients), alter colors or combine design elements.
Colors and Fonts
Brand Primary Color
Primary:Deep Ocean Blue, HEX: #0071a2, CMYK: C:92%, M:58%, Y:25%, K:4%
Secondary:Vivid Red, HEX: #e60012, CMYK: C:0%, M:100%, Y:95%, K:0%
Offical Typeface
Brand Font: Microgramma D Extended Bold
Trademarks & Copyright
a. Our registered trademarks include, but not limited to, Sculpfun®, Sculpfun S9™, Sculpfun uk™
b. Upon first appearance in any text, the symbol ® or ™ must be clearly indicated. Example: "Welcome to purchase the latest products of Sculpfun®"
c. Trademarks must be used as adjective and followed by generic name.
Correct: "Sculpfun® laser engraver"
Incorrect: "I bought a Sculpfun.""
d. All brand materials (including texts, images, videos) are copyrighted by our company. You are authorized to use these materials solely for approved promotional activities.
Content Guidelines
Copywriting
a. Please maintain all content professional, positive and honest. Our brand values are technology-driven, creative, professional, and precise.
b. All product features, specifications and discounts must be accurate and based solely on our official website. Do not exaggerate or make claims beyond what is officially promised (e.g. avoid phrases like "world's first" or "100% functional" unless explicitly authorized).
c. Disclaimer: You must prominently display our alliance partnership on your website (in the header, footer, or "About Us" section) . Example: "[Your Website Name] is an official alliance partner of Sculpfun®. We may earn a commission when you purchase through our links, at no extra cost to you."
Visuals
a. You must use only the product images and videos officially provided.
b. Do not alter or edit the images or videos in any way that could mislead consumers - including but not limited to modifying product colors, adding unauthourized promotional labels, or changing functional appearances.
Paid Advertising Policy
Brand Bidding
Bidding on our brand name, trademarks or any variations as keywords in any paid search campaigns (e.g., Google Ads, Bing Ads) or on social media advertising platforms (e.g., Meta, TikTok).
Examples of keywords forbidden: Sculpfun, Sculpfun discounts, sculpfun.com, S70 Max Sculpfun.
Advert text and url for display
In any paid advertisement, do not use our website sculpfun.com dirrectly. You must use your own website.
Advert text must clarify that you are the third-party promoter. You can add words like "official alliance partner" or "Affiliate" to avoid users from misunderstanding it as our brand's official advertisement.
Landing page requirements
All paid advertisements must direct uses to your own website or content page (e.g., product reviews, blog posts), and then the users visit to our websites through your alliance links. Advertisement leading to our offical website's direct linking is prohibitted.
Social Media Promotion
Always use the exclusive official affiliate links provided by us for all promotional activities.
Clearly label all sponsored content using platform-specific disclosure tools (e.g., " Paid Partnership" tags on Instagram, or explicit statements like "Advertisement" or "Sponsored" in text-based content).
Do not create or fake our offical pages, groups, or accounts.
Prohibited Practices
Practices below will result in immediate termination of the partnership and forfeiture of all accrued commissions:
a. Misleading Advertising: Making false or deceptive claims.
b. Cookie suffing: Using any fraudulent methods to manipulate tracking systems.
c. Self-Purchasing: Purchasing through your own affiliate links to earn commissions.
d. Spam Distribution: Promoting via unsolicited or unauthorized email campaigns.
e. Illeagal or Inappropriate Content Association: Linking our brand with adult content, violence, resentments, or any harmful or negative material.
Thanks for your reading and cooperation. Adhering to these guidelines will help us build a long-term, mutually beneficial, and win-win partnership.
Should you have any questions, please contact our Affiliate Manager, Dela or email us at brandshop@sculpfun.com.