Validation Criteria
EE Mobile do not reverse any sales however have the right to remove any affiliate from the
program, who are found to regularly send low quality leads which does not result in an
connection. Sale validations normally take place in the 2nd week of the Month
URL and Ad Copy Restrictions
Any copy must be written from a third party promoting EE Mobile. For example an affiliate
should not say ‘Our products’ and all search copy must contain correct product details such
as price and speed.
Search entries should not appear to have come from EE Mobile directly.
Affiliates cannot use the brand name within their domain name e.g. www.eeaffiliatesite.co.uk
However affiliates can use EE in their subdomain or directory folder e.g.
www.affiliate.com/ee
There may be some exceptions with the way in which the term EE is used within domains,
however you must have prior consent.
Deeplinking
Affiliates are allowed to deeplink to pages they deem relevant however in order to ensure the
activity tracks please ensure you check with your account manager before use.
Also, when creating deep-links for this programme, please ensure you use the Link Builder
tool as EE have bespoke tracking set up. We cannot guarantee sales will track if links are
made individually and without the Link Builder tool.
Use of Loyalty Sites
Cashback & Loyalty sites applications to join the programme will be assessed on a case by
case basis as there are a limited number of cashback/loyalty sites that EE are able to work
with. All cashback affiliates are paid on connection and commission may vary from noncashback affiliates. Please double check with the account manager, the commission you
should be on, if you are unsure.
EE will only be processing transaction queries that are less than 4 months old. If a transaction
query dates prior to the 4 month period it will be automatically declined and no commission
will be paid out.
Branding Guidelines
The affiliate website must display its own branding / logo to emphasise that it is a third party
website endorsing EE. Attempts to imitate or replicate our own website are not acceptable
and will not be approved by us. The customer must understand that they are on a third party
website not belonging to EE. Do not give the customer the impression that they are on an EE
owned website. The affiliate must not claim to be an ‘official’ EE website or make any other
similar claims.
Creative Restrictions
Only creative/logo provided can be used to promote EE. These can be picked up from your
network interface; affiliates must not hardcode creative/logo. If you want to build your own
creative this has to approved by EE before it can be used. Please send this to the account
manager for sign off.
Use of Email Affiliates
If you wish to engage in any email activity please seek prior permission from EE.
Affiliates must not promote EE through means of a customer downloaded application that
interrupts the sales journey, without securing opt in from EE. Examples of this are rebate
catching tools which alert the user when they land on the merchant website that discounts or
cashback are available. If you are in any doubt about whether your application is acceptable
or not, please contact your account manager.
Emails and newsletters must be sent to us for approval and must not be sent out until
approved. It also needs to be clear that the newsletter is sent by a third party endorsing EE
and not EE itself.
Failure to comply with this policy may result in full or partial reversals of commission and/or
removal from the program. If you have any questions or requests regarding our terms &
conditions, please contact your account manager.
PPC Policy
No brand bidding is allowed on any pure brand term, brand + generic or misspells of the
brand term, unless agreed with EE. When joining the programme please ensure you
negatively match the pure brand term, brand + generic or misspells of the brand. If you are
found to be bidding on these terms continually we can suspend you from the programme.
Failure to comply with this policy may result in full or partial reversals of commission and/or
removal from the program
Subnetworks
- If you operate a subnetwork through your publisher account you must inform the EE
affiliate team and a list of all URLs promoting EE should be supplied. EE reserve the right to
decline individual URLs if not deemed editorially appropriate.
- Any URL providing more than 5% of your sales volume should be tracked into a secondary
- Any URL which joins a subnetwork will join on the Standard Programme commissions
unless agreed otherwise in writing with EE.
- Failure to adhere to these conditions may result in immediate removal from the EE
programme of either the URL and / or where necessary, the subnetwork.
Use of Voucher Codes
A voucher code is not to be used and will not be valid in conjunction with any other offer or
3rd party discount. Unauthorised use of voucher codes or offers may result in commissions
being reversed.
Lower CPA might track if a voucher code is used.
Use of Exclusive Offers/Voucher Codes
Affiliates are not allowed to use a voucher code unless it has been specifically provided to
them. Unauthorised use of voucher codes or offers may result in commissions being reversed’
Other
No affiliate is allowed to promote EE on a manufactures website (i.e. HTC, Samsung, Sony)
Only EE Approved Publishers may Sell EE Products via Call Centres
Without express permission to sell to customers over the phone, any publisher found
engaging in this activity will be immediately removed from the programme and their
commission's will be declined.
Possible Fraudulent Activity
Any new or dormant affiliate starting/restarting activity and driving an abnormal number of
sales/traffic/conversion rate within a period of time, without prior discussion with EE, will be
suspended immediately pending investigation. Full visibility needs to be provided on all
traffic sources and marketing activity prior to starting any promotional activity on the EE
program.
Contact Details
In order to promote the EE programme you must have a valid contact number and e-mail
address in your management area
Toolbar Affiliates
EE does not work with toolbar affiliates, or allow any affiliates to publish or promote EE
offers in toolbars or other pop-ups, whether they effect the EE customer on-site journey or
not, unless given explicit, written permission by the EE affiliate team
TQs
Any TQs that are submitted over 30 days after the transaction date will automatically be
rejected. Any Cancelled transactions which are contested, need to take place within 30 days.
Anything submitted more than 30 days after the transaction is cancelled will be automatically
cancelled.
