LetPot Brand GuidelinesI. Brand Positioning & Core Philosophy
Brand Positioning
LetPot is a distinguished brand specializing in intelligent home hydroponics systems, dedicated to making “green cultivation effortless, intelligent, and delightful.” Our products elegantly cater to both novice growers and seasoned gardening enthusiasts.
Mission
To streamline the cultivation process by harnessing smart technology, so that everyone may effortlessly enjoy the serenity of greenery and the satisfaction of homegrown harvests at any time.
Origin & Background
Established in Hong Kong, LetPot evolved from an agricultural IoT and smart home technology team. After years of research and development in this field, the LetPot brand officially launched in 2019, bringing high-tech, consumer-friendly hydroponic solutions to the home environment. LetPot
II. Visual Identity System
Drawing inspiration from LetPot’s logo and key visual aesthetics (see above image), we outline the following visual guidelines:
Logo Style
Use a modern, streamlined typeface—akin to the “LetPot” text in the provided image—possibly incorporating botanical motifs to echo the brand’s core theme.
Recommended Color Palette
Primary Hue: Green — symbolizing growth, freshness, and natural vitality.
Secondary Tones: White, light gray, and warm wood-inspired shades—enhancing the brand’s welcoming, tech-integrated lifestyle appeal.
Imagery Style
Utilize warm, natural lifestyle photography and illustrations that seamlessly blend technology with nature—emphasizing LetPot’s sophisticated yet homely hydroponic products.
III. Application Scenarios & Usage Guidelines
| Application Type | Recommended Approach |
|---|
| Product Images | Present clear visuals of product models (e.g., Mini, Air, Senior). Highlight key features such as app-based control, full-spectrum LED lighting, adjustable lamp fixtures, and other smart functionalities. |
| Marketing Banners | Merge botanical visuals with high-tech elements to reinforce themes like “Smart Cultivation,” “Control at Your Fingertips,” and “Effortless Harvest.” |
| Social & Ad Copy | Adopt a friendly and concise tone, inviting users to experience the ease and joy of LetPot-enabled gardening. |
IV. Tone of Voice (TOV)
Writing Style
Warm, inviting, and encouraging—emphasizing “smart,” “effortless,” and “joyful cultivation.”
Key Messaging Examples
“A smart home hydroponic system that makes gardening effortless.”
“Control watering and lighting remotely through the LetPot app.”
“Harvest greenery, right at your fingertips.”
V. Brand Assets & Downloadable Resources
Asset Types:
Logo files (in high-quality PNG, SVG, and EPS formats) for ease of use by partners and designers.
Product imagery: high-resolution product shots, environmental lifestyle scenes, and functional demo visuals.
Copy templates to ensure uniformity of messaging and tone.
Support Channels:
LetPot offers customized promotional materials, a comprehensive Media Kit, and one-on-one marketing consultation support.
VI. Usage Protocols & Prohibitions
Authorized Channels:
Use in promotional contexts including LetPot’s official website, verified social media channels, and approved media platforms.
Prohibited Practices:
Do not alter the logo’s proportions or colors unauthorizedly.
Avoid low-quality or unrefined promotional treatments.
Do not associate LetPot with competitors or materials that conflict with the brand’s image.
VII. Support & Contact Information
To request media kits, assets, or custom design support, please reach out to the LetPot support team:
Business & Partnership Inquiries: business@letpot.com
Media & Press Collaboration: partnerships@letpot.com
General Customer Service: service@letpot.com
