Nushape LLC

Last Updated: November 2025

Nushape is a wellness technology brand pioneering clinical-grade red light therapy for home use.
Our mission is to empower people to feel and look their best through safe, effective, and science-backed wellness solutions that improve metabolism, skin health, recovery, and longevity.

Brand Values

Science-based: Grounded in proven technology and measurable results.

Empowering: Focused on self-care, confidence, and health independence.

Premium Quality: Designed with professional-grade components and beautiful minimalist aesthetics.

Integrity: Honest claims, transparent results, and genuine customer care.

All written content under the Nushape brand must reflect our professional, supportive, and forward-thinking personality.

Tone Guidelines

✅ Professional yet warm – sound like a wellness expert who cares.
✅ Empowering and educational – emphasize transformation and results.
✅ No overpromising – all claims must align with verified benefits of red and near-infrared light therapy.
✅ Confident and aspirational – use positive, encouraging language.

Example:
“Transform your wellness routine with science-backed red light therapy — designed to help you feel stronger, look radiant, and live better every day.”

Logo Usage

Only use official Nushape logos provided in the Awin Asset Library.

Do not alter, recolor, stretch, crop, or add filters to the logo.

Maintain clear space equal to the height of the “N” around all sides.

Minimum digital display size: 120 px wide.

Approved Logo Versions

Full-color logo (white background)

White logo (for dark backgrounds)

Monochrome black (for print)

Primary Colors

Typography

Headings: Montserrat Bold

Body Text: Open Sans Regular

Button/CTA: Montserrat SemiBold

Maintain high legibility and clean layouts with generous spacing and contrast.

Use high-resolution lifestyle or product images from Nushape’s official media kit only.

Photos should reflect calm, clean, and modern aesthetics — think spa, wellness, and self-care.

Do not use stock imagery that shows unrelated devices or medical scenes.

Avoid cluttered, busy, or over-saturated visuals.

General Product Messaging

FDA-cleared, medical-grade red light therapy devices.

Clinically proven wavelengths: 635nm (red) and 850nm (near-infrared).

Designed for fat loss, skin rejuvenation, pain relief, and cellular recovery.

Portable, easy to use, and backed by science.

DOs

✅ Highlight before-and-after benefits when authentic and accompanied by a disclaimer.
✅ Mention clinically validated wavelengths and general wellness support.
✅ Use official product names exactly as listed:

Nushape Lipo Wrap

Nushape Therapy Wrap

Nushape Neuro Wrap

Nushape Lipo Mat

Nushape PEMF Mat

DON’Ts

🚫 Don’t make medical or disease-curing claims (e.g., “heals arthritis,” “treats depression”).
🚫 Don’t edit or alter before/after imagery.
🚫 Don’t combine Nushape products with competitor branding.
🚫 Don’t use unapproved discount codes or price claims outside of official campaigns.

Tracking & Links

Always use your assigned Awin tracking link.

Do not redirect through non-Awin links or masked URLs.

Ad Copy Standards

Copy must be brand-accurate and approved.

Disclose affiliate partnership per FTC guidelines (e.g., “As an affiliate, I may earn a small commission…”).

Do not bid on branded keywords such as “Nushape,” “Nushape Lipo Wrap,” or domain variations.

Discounts & Offers

Use only approved active promotions from Awin or official Nushape communications.

Do not advertise expired or speculative discounts.

Official hashtags:
#Nushape #NushapeWellness #RedLightReimagined #LipoWrap #NushapeGlow #NushapeResults

Tag us:

Instagram: @nushape

TikTok: @nushapeofficial

Facebook: Nushape Wellness

For creative approvals, affiliate support, or custom requests:
Affiliate Support Email: affiliates@nushape.com
Customer Care: hello@nushape.com
Website: www.nushape.com