Branding guideline intended to provide guidance and direction to affiliates for Koso Med, based on a century old Traditional Handmade Fermentation Science. The aim is to maintain consistency and uniformity in the presentation of the company's brand and messaging across all affiliates.
Brand Positioning:
The Japanese Health Food Products made by Koso Med is based on a century old Traditional Handmade Fermentation Science, and offers a range of health food products that are made using natural, organic ingredients and traditional fermentation methods. The products are created with the goal of promoting health and wellness, and are based on a philosophy of balance and harmony.
Brand Identity:
The brand identity of Koso Med is based on the following:
-A logo that reflects the company's traditional Japanese roots and heritage
-A color palette that includes shades of green, brown and beige to reflect the natural ingredients used in the products
-Typography that is simple, modern and easy to read
-Imagery that reflects the natural, wholesome and organic nature of the products
-Brand Messaging:
The messaging for Koso Med should be consistent across all affiliates. The key messages to communicate to customers are:
-The use of natural and organic ingredients, without the use of any chemical alterations or the use of synthetic substances
-The patented 1-year plus fermentation process
-Traditional handmade fermentation science techniques
-The active enzymes, amino acids, vitamins, minerals, antioxidants, and probiotics are delivered “ALIVE”
-All fruits, vegetables, and edible herbs are grown organically on our farms in Japan according to Japanese Agricultural Standards (JAS)
-A commitment to promoting health and wellness
-A focus on balance and harmony
-The heritage and history of the company's traditional Japanese roots
Guidelines for Affiliates:
-Affiliates should use the approved company logo in all communications and marketing materials
-The approved color palette should be used in all communications and marketing materials
-Typography should be consistent and easy to read
-Imagery should be natural, wholesome and organic
-All communications and marketing materials should be in line with the brand messaging guidelines
-Affiliates should avoid making any claims about the products that are not supported by scientific evidence
-All claims made about the products should be accurate and truthful
Conclusion:
By following these branding guidelines, affiliates of Koso Med will be able to maintain consistency and uniformity in the presentation of the company's brand and messaging. This will help to build a strong, cohesive brand that is easily recognizable and trusted by customers.
