F's are always capitalised. Ampersand (&) instead of the word “and”, with a single space either side of the ampersand. Incorrect: field and flower, Field and Flower, fieldandflower, field & flower, field&flower, Field&Flower
STRAPLINE:
The Best Meat You Can Buy
WHY WE EXIST:
To support livestock, local livelihoods and a living plane.
To get more people to care about where their meat has come from, how it was reared, and the farmers who reared the livestock.
WE WANT TO:
Be warm and welcoming but honest and direct.
Provoke curiosity and encourage people to question the meat they eat.
