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The RealCraft Partner Program rewards publishers who drive net-new customer interest through original content and trusted audience influence. Detailed policies for attribution, commission, publisher categories, voucher codes, and de-duplication are set out in the tabs below.
Trademark and brand bidding
We do not allow search marketing, paid search, or trademark-plus bidding on any of the following terms or their variations:
- RealCraft, RealCraft.com
- RealCraft coupon, RealCraft coupon code
- RealCraft.com coupon, RealCraft.com coupon code
- RealCraft promo code, RealCraft.com promo code
- RealCraft promotional code, RealCraft.com promotional code
- Trademarked RealCraft product, collection, and product line names, including any future named launches
This restriction extends to misspellings, alternate spellings, alternate spacing, brand-plus-modifier phrases, and any keyword string that contains these terms. Publishers must add RealCraft branded terms to their negative keyword lists.
Disclosure
Publishers must clearly and conspicuously disclose their affiliate relationship with RealCraft in any content promoting RealCraft products, consistent with FTC guidelines and any applicable local regulations on endorsements and testimonials.
Brand integrity and content standards
Publishers may not promote RealCraft through content that is misleading, defamatory, discriminatory, or harmful. Promotional content must not misrepresent the brand, products, sourcing, materials, or pricing, and must reflect honest editorial judgment and accurate information.
Tracking integrity
Publishers may not engage in cookie stuffing, forced clicks, iframe injection, bot traffic, or any other practice that artificially generates clicks or conversions. All tracked activity must reflect genuine user intent.
Audit and termination
RealCraft reserves the right to request information about a publisher's traffic sources, promotional methods, audience, and content at any time. RealCraft may suspend or terminate any publisher who violates these terms or whose activity conflicts with the program's standards.
