The RealCraft brand name is one word with capital R and C (RealCraft, not Real Craft or Realcraft).
Logo and visual assets
Publishers may use the RealCraft logo and approved imagery from the AWIN asset library. Logos and product images may not be cropped, recolored, distorted, or otherwise modified. Logos must appear with adequate clear space and at a legible size. Original asset files in approved formats are available on request from the program manager.
Product imagery
Approved product photography is provided through the AWIN asset library. Publishers may not use unofficial photography, customer-submitted images, or AI-generated imagery as representations of RealCraft products. Lifestyle imagery may be cropped to fit a publisher's layout but may not be retouched or modified beyond standard resizing.
Editorial use
The RealCraft name may be used in article titles, reviews, headlines, body copy, and other editorial contexts without prior approval. Reviews and editorial coverage are welcome regardless of sentiment, provided they reflect honest opinion and accurate information.
Brand claims and accuracy
Publishers may not misrepresent the brand, products, or company. This includes claims about materials, sourcing, craftsmanship, manufacturing location, lead times, warranty, or pricing. Any pricing referenced in promotional content must reflect current RealCraft.com pricing at the time of publication.
Brand context
The RealCraft brand and logo may not appear adjacent to content that conflicts with the company's values, including adult content, hate speech, illegal activity, or content that disparages craftsmanship or the trade community. Comparative content that includes competitor brands is permitted, provided RealCraft is represented accurately.
Approval and asset requests
For prominent brand placements, original imagery requests, custom creative, or any usage outside standard editorial context, contact the program manager. Standard requests are reviewed within three business days.
