Guidelines for the use of the brand within a text:
- Within a text content always use the capital letter for: Vino.com
- Domain usage: www.vino.com
- Usage within a title: VINO.COMTone of voice:
Vino.com's tone is innovative, unconventional, original and at the same time warm and engaging; Vino.com takes a direct, clear and confident approach in all communications with strength, maturity and authority. Vino.com follows three rules to generate engagement:1. Generate interest: through our innovative, elegant and clear way of communicating for a smart, comfortable and convenient shopping experience
2. Create a sense of opportunity: communications with strong, clear Call To Action to inspire customers and entice them to buy quickly and easily
3. Convey reliability: Customers should feel confident, write and speak naturally. Communication should convey trust and inspire loyalty; content should be honest, open and transparent, safe and legitimate.
