Veygo Group plc Affiliate Terms & Conditions
1.0 Compliance
1.1 Tracking Links - URL's and deeplinks must be obtained from the Awin team as affiliates need to be assigned a Veygo UTM. Any affiliates found not to be using UTMs within their tracking will have 7 days to update links, or face removal from the affiliate programme and commissions declined.
1.2 Creative – any creative used in campaigns must have sign off from the Awin and Veygo team, or only to be taken from the pre-signed off creative available in the My Creative section of Awin’s UI. Affiliates will remove all creative if found to be incompliant within 24 hours.
1.3 Use of logo – any use of logos must be obtained from the My Creative section of Awin’s UI. If bespoke sizes are needed, please contact the team. Affiliates will remove all logo’s if found to be incompliant within 48 hours.
1.4 Use of substantiations - new pricing claims, if claims are used on site, the team will communicate the change and expect copy to be updated within 48 hours. Any incompliant copy after this could result in removal from the programme.
1.5 Adherence to the FCA guidelines
Rationale
Activities that falls under Article 25 of the RAO (Arranging deals in investments) are classed as regulated activities unless an exemption applies. Article 27 of the RAO outlines an exemption that we believe applies to affiliate activity:
27. Enabling parties to communicate: A person does not carry on an activity of the kind specified by article 25(2) merely by providing means by which one party to a transaction (or potential transaction) is able to communicate with other such parties.
The FCA’s PERG guidance (8.32.4 to 8.32.7) provides further guidance on how they interpret the application of this exemption and state a Publisher would not be able to rely on this exemption if:
(1) he enters into an agreement with a provider of investment services such as a broker or product provider for the purpose of carrying their financial promotion; and
(2) as part of the arrangements, the publisher or broadcaster does one or more of the following:
(a) brands the investment service or product in his name or joint name with the broker or product provider;
(b) endorses the service, or otherwise encourages readers or viewers to respond to the promotion;
(c) negotiates special rates for his readers or viewers if they take up the offer;
(d) holds out the service as something he has arranged for the benefit of his readers or viewers.
Therefore, as long as you as an Affliate avoid the above activites, they fall outside Article 25 and we do not require Introducer Agreements with each Publisher. If you are conducting the above activity, an IAR document must be obtained from Veygo.
2.0 Validation/Payment terms
2.1 Validation time - Veygo aims to validate sales within 30 days, payment can be expected within 120 days from date of policy start date.
2.2 Decline reasons – not limited to the below reasons. Specific terms and conditions will be communicated to each affiliate if necessary.
2.2.1 Learner policies must be at least 14 days long, where Temp policies must be at least 7 days. If a policy is cancelled before this time, Veygo reserve the right to reject..
2.2.2 Subscription policies – first instalment of a subscription policy will be validated (if policy meets cancellation criteria in 2.2.1), however, further monthly instalments are exempt. Discount codes will not work when buying a subscription policy.
2.2.3 Another marketing channel converted the sale- Customers must click the link provided to affiliates, generate a quote and purchase that exact policy using that quote.
2.2.4 Existing customer – commission is only valid for new customers and not on renewals.
2.3 Transaction disputes must be raised within 120 days of original validation or otherwise will be rejected.
3.0 Affiliate Restrictions
3.1 No lead generation affiliates will be accepted on to the Veygo programme
3.2 No adult websites will be permitted to work with Veygo, this includes but not restricted to Gambling sites.
3.3 PPC restrictions – There is no brand bidding permitted on the Veygo programme. Do not bid for any Veygo Group related keywords or brand plus product related keywords on Google, Yahoo! Or Bing.
3.4 Affiliate display URL’s – no affiliate is allowed to use any Veygo domains.
4.0 Fraud
4.1 Fraudulent affiliate activity – any affiliate found to be acting in a fraudulent manner will be suspended from the Veygo programme with immediate effect and commissions will be declined.
