WOWANGEL Affiliate Program Branding Guidelines
1. Brand Overview
WOWANGEL is a premium brand specializing in 100% real human hair wigs, designed to empower individuals with confidence, beauty, and elegance. Our Celebrity Series showcases the most glamorous and trend-forward styles worn and loved by beauty influencers and fashion icons.
2. Brand Voice & Tone
Tone: Empowering, Stylish, Confident, Friendly
Messaging Style: Clear, honest, and appealing to fashion-forward audiences.
Do: Emphasize quality, comfort, natural look, and real customer experiences.
Don't: Use misleading claims, exaggerations, or negative comparisons.
3. Visual Identity
3.1 Logo Usage
Use the official WOWANGEL and "W" logos only from approved sources.
Maintain aspect ratio, do not stretch, distort, or change the color.
Recommended minimum width: 120px
Maintain a clear space around the logo equal to the height of the "W".
Do not overlay on complex backgrounds.
3.2 Brand Colors
| Color | Hex Code | Usage |
|---|
| Signature Pink | #ffcada | Buttons, highlights, accents |
|---|
| Black | #000000 | Text, contrast |
|---|
| White | #FFFFFF | Background, text contrast |
|---|
3.3 Typography
Headings: Montserrat Bold
Body Text: Open Sans Regular
Avoid using decorative or overly stylized fonts
4. Approved Assets Please use only the official assets provided by WOWANGEL:
Product images (no watermarks)
Hair tutorials and influencer videos
Lifestyle and celebrity photos
Templates for banners, stories, and feed posts
5. Content Guidelines
Approved Content Types:
Unboxings
Styling tutorials
Honest reviews
Before & after transformations
Reels, TikTok, YouTube Shorts
Prohibited Content:
False claims about product origin or composition
Price misrepresentation
Content related to politics, religion, or controversial topics
Unauthorized giveaways or promotions
Social Media Dos & Don'ts:
Do tag us: @wowangel_official (Instagram), @wowangelhair (TikTok)
Do use hashtags: #WOWANGEL #WOWHair #RealHairRealYou
Don’t use offensive, insensitive, or off-brand imagery
6. Sample Promotional Copy
Short Caption: "Want that red-carpet look? Discover WOWANGEL Celebrity Series wigs — 100% real human hair. Glam starts here. #WOWANGEL #RealHairRealYou"
Story Script: "Okay WOW — I just got my WOWANGEL wig and it’s giving everything! Super soft, glueless, and soooo natural. Use my link for a special discount!"
7. Affiliate Links & Discount Usage
Use only your AWIN-approved affiliate tracking link & promo codes
Add links to bios, captions, or stories
Do not advertise unapproved discounts or expired deals
8. Contact & Support For support, collaborations, or media requests:
Email: affiliate@wowangel.com
Instagram DM: @wowangel_official
We’re here to support your success!
Thank you for being a part of the WOWANGEL family. Let’s shine together!
