Voucher Codes
You are only permitted to promote authorised voucher codes that are provided either directly through this affiliate platform or given directly.
Affiliates may not promote any codes that have not been issued through the affiliate channel. Any affiliate found to be promoting any non-authorised codes will have relevant transactions declined. Continuous promotion of non-authorised codes would evoke a programme membership review.
Codes/promotions/offers must only be shown or featured once their start date has commenced, alongside an expiry date.
Herring Shoes reserves the right to withdraw any code/promotion/offer at any time.
If any exclusive code/promotion/offer that has been provided to a specific affiliate is found to be used by any other affiliate, Herring Shoes reserves the right to decline, or withhold payment from any sales as a result of the code being used.
Any sales that have been tracked with unauthorised voucher codes may be declined.
Herring Shoes offers or codes are limited, and code stacking is not permitted. Herring Shoes offers or codes are subject to availability, and where applicable, will only continue while stock lasts.
We reserve the right to end all offers or codes
Validation Period
75 days from purchase. No commission will be paid on returned/cancelled orders. Commissions will be updated if orders are changed by the customer.
Herring Shoes reserves the right to decline any commissions on transactions that are deemed to be illegitimate or fraudulent.
Cookie Period
30 days
PPC policy
No brand or direct PPC is permitted for this program, including;
Links/PPC ads that use the company’s name or any variations.
Brand terms, including misspellings or derivatives as a keyword or part of a key phrase on any search engine or as a display URL.
If brand or direct PPC bidding is discovered without prior consent, Herring Shoes reserves the right to review, and remove an affiliates membership to this programme.
Publishers are not permitted to bid on (or any variations of) the following terms.
Herring Shoes
Herring Shoes.com
Herring Shoes.co.uk
Herring
Wildsmith
CSS affiliates must add these terms as negative keywords (phrase match) in any campaigns that may trigger ads for Herring Shoes.
If requested, CSS affiliates must provide Herring Shoes a summary of terms that are being used to ensure that there are no conflicts with PPC activity.
Publishers must not register URL’s similar to www.herringshoes.co.uk without the merchant’s consent. Any commissions earned through these URL’s, without prior permission may be declined.
PPC or CSS affiliates wishing to join the Herring Shoes programme are asked to reach out and contact the account manager to discuss this first. If this is not done, your application to join the programme may be declined.
De-duplication Policy & Best Practice
Herring Shoes de-duplicate automatically against price comparison.
Herring Shoes agrees, wherever possible, to provide affiliates with reasonable notice period on any significant changes to the campaign.
Please do not register url’s similar to www.herringshoes.co.uk without the merchant’s consent. Herring Shoes welcomes the opportunity to work with all affiliate types except software application affiliates. Affiliates must supply a working url in order to be accepted onto the program.
Please do not use competitor names to send traffic to the merchant’s site.
Cancelled Orders
Herring Shoes reserve the right to withdraw commission if we believe than an order has been placed fraudulently or if payment is not received for the order.
Branding
Affiliates are not permitted to use Herring Shoes in a domain name. Although Herring Shoes a brand can be used in the path of a URL, but only with prior written consent.
When referring to Herring Shoes please use the full brand name, Herring Shoes with an upper case H and S. Do not use Herring Shoes.com in any ad copy, or in reference to the brand.
Creatives
Any creative assets provided through this platform may not be altered with in any way.
Any text links provided through this platform may not be altered with in any way.
We would request that any banners provided are not hard-coded onto your affiliate site. This is so that any updates to banners made through the platform can take immediate effect.
Commission structure
Herring Shoes reserve the right to change the amount of commission paid on sales, publishers will be notified before any changes are made. This does not include changes made for promotional or strategical reasons.
Management
The Herring Shoes affiliate campaign is currently operated and managed by Andrew Hudson. If you have any queries regarding any of the above, please reach out to andrew.hudson@pavers.co.uk
