Logo Usage Use only approved MDAIRE™ logos. Do not stretch, recolor, or alter. Ensure clear space around the logo for visibility.
Brand Colors Dark Blue-Black #0A1F29 Blue #3091F2 Light Blue #D6EBF5 Fonts Primary font: Montserrat. Use bold for emphasis and headings, regular for body copy.
Tone of Voice MDAIRE™ is luxury, science-backed, and dermatologist-developed. The tone should be confident, approachable, and professional — never too clinical or overly casual.
Imagery Use only high-quality product shots or approved lifestyle images provided. Happy to provide more upon request. Do not add filters, distort, or crop in ways that misrepresent the product.
Tagline / Mantra Innovative Science. Advanced Technology. Real Results.
Official Handles & Hashtags @mdaire_skincare (Instagram) | #mdaire_skincare, #mdaireskincare, #luxuryskincare, #medicalgradeskincare, other skincare based #'s are fine
Do’s & Don’ts for Copy Do say: 'Dermatologist-developed' | 'Luxury medical-grade skincare' | 'Clinically inspired formulas.' Don’t make medical claims such as 'cures' or 'guarantees.
