Prohibited Brand Terms
Affiliates are strictly prohibited from bidding on or using the following terms in any paid search campaigns:
Exact Brand Match:
- "Sisal Rugs Direct"
- "SisalRugsDirect"
- "Sisal Rugs Direct.com"
- Any variation of the above with or without spaces, hyphens, or punctuation
Brand Variations:
- Misspellings or typos of "Sisal Rugs Direct"
- Abbreviated versions (e.g., "SRD")
- Brand name combined with generic terms (e.g., "Sisal Rugs Direct rugs", "Sisal Rugs Direct discount")
Domain-Related Terms:
- Our website URL or any portion thereof
- "sisalrugsdirect.com" or variations
- Any trademark or trademarked phrases owned by Sisal Rugs Direct
Prohibited Practices
Keyword Bidding: Affiliates may not bid on any brand-related keywords in Google Ads, Microsoft Advertising, or any other PPC platform
Ad Copy Usage: Brand terms cannot appear in ad headlines, descriptions, or display URLs
Dynamic Keyword Insertion: Affiliates cannot use dynamic keyword insertion that could potentially display our brand name
Trademark + Modifier Combinations: No bidding on brand name plus modifiers such as:
"Sisal Rugs Direct coupon"
"Sisal Rugs Direct discount"
"Sisal Rugs Direct promo code"
"Sisal Rugs Direct review"
Permitted Advertising
Affiliates may promote our products using:
Generic product terms (e.g., "sisal rugs", "natural fiber rugs")
Category-specific keywords (e.g., "jute rugs", "area rugs")
General home decor terms
Comparative terms that don't include our brand name
