ABSC Organics Brand Guidelines
ABSC Organics stands for trust, science, and responsibility.
We create clinically tested CBD products designed to support real health needs for pets and adults. Our brand is calm, confident, and evidence driven. We never overpromise, sensationalize, or rely on trends.
ABSC does not sell hope.
ABSC delivers tested solutions.
Brand Personality
ABSC should always feel:
Scientific but human
Grounded in data, explained in plain language.
Premium but approachable
High quality without luxury gimmicks.
Calm and reassuring
Especially important in pet and wellness contexts.
Honest and conservative
We avoid exaggerated claims and aggressive marketing language.
Avoid anything that feels:
Trendy
Flashy
Aggressive
Fear driven
Influencer hype driven
Brand Voice and Tone
Voice Characteristics
Confident
Clear
Educational
Responsible
Warm, not emotional
Tone Guidelines
Use:
Simple sentences
Clear explanations
Neutral and factual language
Measured optimism
Avoid:
Medical guarantees
Emotional manipulation
Buzzwords
Sales pressure language
Absolutes like “miracle,” “cure,” or “instantly”
Example
Good:
“Our CBD oils are clinically tested and third party lab verified to ensure consistency, purity, and safety.”
Not acceptable:
“This oil will completely change your pet’s life overnight.”
Brand Messaging Pillars
All ABSC communication should align with at least one of these pillars.
1. Clinically Tested
ABSC products are tested in controlled settings for safety and effectiveness.
2. Transparency
Clear labeling, accessible lab results, and honest communication.
3. Trust
Built through consistency, repeat customers, and long term use.
4. Responsibility
Especially in pet wellness, we take a conservative and ethical approach.
Visual Identity Principles
Overall Look and Feel
Clean
Minimal
Calm
Professional
Medical adjacent but not clinical or cold
Design should feel appropriate for:
Veterinary clinics
Health professionals
Educated consumers
Avoid:
Loud colors
Cluttered layouts
Cartoonish visuals
Stock photos that feel fake or overly emotional
Color Usage
Primary color palettes should:
Use muted, natural tones
Favor whites, off whites, soft neutrals, greens, and earth inspired accents
Colors should support trust and clarity, not excitement.
High contrast should be used only where readability is critical.
Typography
Font Style
Clean sans serif fonts
High readability
No decorative or playful fonts
Typography should prioritize:
Clarity
Legibility
Professional tone
Avoid:
Script fonts
Handwritten styles
Trend driven typography
Product Packaging Guidelines
Packaging should communicate:
What the product is
Who it is for
Strength and dosage clearly
No exaggerated benefit claims
Pet Products
Calm and reassuring
Emphasize safety and testing
Never imply guaranteed outcomes
Adult Products
Wellness focused
Clean and minimal
Mature and responsible
Do not use:
Before and after imagery
Emotional distress visuals
Fear based messaging
Imagery and Photography
Preferred Imagery
Real pets and people in calm environments
Neutral lighting
Natural settings
Close up product shots with clean backgrounds
Avoid
Overly staged influencer photos
Emotional extremes
Sick or distressed animals
Medical equipment visuals
Images should feel authentic, not aspirational.
Claims and Compliance
ABSC is conservative by design.
Always:
Use compliant language
Avoid disease treatment claims
Avoid medical promises
Use “supports,” “helps,” “designed to,” “may assist”
Never:
Claim cures
Claim guaranteed results
Replace veterinary or medical advice
When in doubt, choose restraint.
Affiliate and Partner Guidelines
Affiliates and partners must:
Follow ABSC tone and claims standards
Avoid exaggerated testimonials
Avoid personal medical advice
Clearly disclose affiliate relationships
We prefer:
Educational content
Honest personal experience
Clear product explanations
We discourage:
Hard selling
Shock value content
Fear driven messaging
Brand Integrity Rule
If a piece of content feels like it would not be appropriate in a veterinary clinic or a health professional office, it does not belong under the ABSC brand.
Trust is our strongest asset.
Every decision should protect it.
