House of Puff is a women-owned, Latina-led NYC brand rooted in art, design, and inclusive cannabis culture. All publishers must use our brand assets responsibly and in alignment with our creative identity and compliance standards.
Brand usage requirements
• Only use official brand assets from our Frontify portal: https://company-237724.frontify.com/d/NmYoDUn66Mmr
• Do not modify logos, colors, product images, or artwork
• Do not create new logo variations, stylized typography, or product name treatments
• Do not use cartoon styles, youth-oriented graphics, or imagery that could appeal to minors
• Do not depict anyone under 21 in any context related to our products
• Do not imply medical, therapeutic, or exaggerated effects
• Do not present House of Puff as a dispensary or as a seller of regulated cannabis
• Do not depict unsafe, impaired, or irresponsible behavior
• Do not imply shipping or use in jurisdictions where hemp-derived Delta-9 is restricted or banned
• Do not reference illegal cannabis markets or unlicensed operators
Approved brand voice themes
• Art and design focus
• Inclusivity and women-led creativity
• Responsible adult use
• Educational and cultural context around cannabis
Restricted brand voice themes
• Medical or therapeutic claims
• Potency claims or comparisons to dispensary THC
• Humor or language that appeals to minors
• Stereotypical cannabis tropes or stoner-style content
• Sensationalized cannabis effects
Image usage guidelines
• Use only images provided in our Frontify portal
• Do not recolor or manipulate product images
• Do not crop out required product information
• Do not place products in contexts suggesting illegal use
Copy guidance
• Use accurate product names exactly as listed on houseofpuff.com
• Do not invent product features
• Do not imply effects beyond responsible adult enjoyment
• Do not promote high-quantity or unsafe consumption
For questions or requests for additional approved assets, contact holly@houseofpuff.com.
