FRY POWERS® Brand Guidelines
Brand Voice: Colorful, playful, luxury-leaning. Confident yet approachable. We avoid overly formal language and prefer a tone that feels fun, chic, and design-driven.
Logo Usage: Always display the FRY POWERS® name in all caps. Do not alter, abbreviate, or stylize the logo outside of approved versions.
Product Imagery: Use only official FRY POWERS product photography provided via our media kit or website (www.frypowers.com). Do not use altered, filtered, or low-quality images.
Trademarks: Registered brand names include POWERS PAVÉ™, SUN POWERS®, and FLOWER POWERS™. These must be written with ® on first reference.
Do’s:
Highlight the vibrant use of color, enamel, resin, and gemstones.
Position FRY POWERS as a luxury, design-forward brand.
Pair with editorial, lifestyle, and fashion content.
Don’ts:
Do not use coupon, discount, or deal language.
Do not associate with unrelated mass-market or “fast fashion” contexts.
Do not misrepresent pricing or product availability.
For questions or assets, please contact us at hello@frypowers.com.
