Brand guidelines
These guidelines aim to give consistency throughout all marketing material whether on mailers, emails, advertising or any other communication.
Please contact glyn.andrews@gardentrading.co.uk for more information.
Logo
The logo must appear on all marketing material and must be clear in order to present Garden Trading brand image. It must use the pantone colour 549. It cannot be altered or recreated in any way.
It must not be dominated by any other logo. It is necessary to leave a white space around the logo.
The logo can be used in white for any print material such as Garden Trading catalogues.
Please seek approval to sign off when using the logo.
Web address logo
The logo is used to increase awareness of the website address. It cannot be used to replace the Garden Trading logo, it must be used to go along side the main logo. It sits below and smaller font to the Garden Trading logo. Please use pantone 549. It cannot be changed or altered in anyway.
Font
To maintain consistency throughout Garden Trading communication we use the font Verdanda.
This must be used on all marketing material associated with Garden Trading. The website, print, catalogues, newsletters and PR correspondence must be Verdanda font.
Example:
Standard – ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz
Bold – ABCDEFGHIJKLMNOPQRSTUVWXYZ
Baskerville Old Face is used on all Headers and Web banners and the logo must be in Baskerville Old Face.
Example:
Abcdefghijklmnopqrstuvwxyz
Abcdefghijklmnopqrstuvwxyz
Colour Font
All font should be equal to colour value #505050
All symbols on the website should be #999999
Garden Trading logo or any blue text must be #788b91
