| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | Cashback affiliates must accurately represent offers, comply with brand guidelines and all laws, and use only program-approved creatives. No misleading claims or unauthorized incentives are allowed. |
| Content | | | Content affiliates must ensure all promotions align with brand guidelines, be factually accurate, and comply with all laws. No misleading claims or unauthorized offers are allowed, and creatives must be program-approved. |
| Coupon Code | | | Affiliates may use coupon codes only if those codes have been issued or explicitly approved by our program and provided through the Awin interface. |
| E-mail | | | All email affiliates must be pre-approved before mailing. Emails must be sent only to the affiliate’s own opt-in list, comply with all anti-spam laws, and use program-approved creatives. No third-party, purchased, or rented lists allowed. |
| Loyalty | | | Loyalty affiliates must represent offers accurately, comply with brand guidelines and all laws, and use only program-approved creatives. No misleading claims or unauthorized incentives beyond program terms are permitted. |
| Search | | | Brand bidding is prohibited unless explicitly approved by our program in advance. |
| Behavioural Retargeting | | | Behavioural retargeting is allowed only with prior program approval. Must comply with all privacy laws, target only prior brand engagers via approved channels, and use program-approved creatives. |
| Media Brokers | | | Media brokers must disclose all traffic sources on request and use only those approved by our program. Undisclosed or unapproved sources are prohibited. |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | Affiliates may not promote our offers alongside adult content, illegal activities, or other age-restricted products/services. Content must be brand-safe, comply with all laws, and avoid placements that could harm our reputation. |
