Sealand was founded as a sovereign Principality in 1967 in international waters, six miles off the eastern shores of Britain. The history of Sealand is defined by its struggle for Liberty and independence against the odds. Read More at


Attribution Period (Cookie Length)

30 Days

Program Terms

Programme benefits

  • Well-known and respected brand with a long history
  • Great conversion rate of approximately 10%
  • Average order value of over £87
  • Regular informative newsletters, keeping you up to date with the latest offers.
  • A large set of tested creatives available


Programme membership

Approval onto the programme will depend on brand and demographic suitability, as well as the quality of promotional materials (ie. websites and newsletters).


Once you have been approved, you may be contacted by our Account Manager and invited to suggest ways you can promote us.


Affiliates who remain inactive (ie. no orders generated) for a period of three months will be contacted and asked to reconsider their membership of the programme.


Commission Structure

Cashback and Voucher code affiliates

  • 10% commission on Sealand main site sales
  • 0% commission on Sealand Leads

All other publisher types

  • 10% commission on Sealand main site sales
  • 0% commission on Sealand Leads


If part of an order is returned, we will still award a commission on the realised order value.



All online orders will be validated within 28 days.


Cookie Period

30 days.


PPC policy

• Affiliates are not permitted to bid on the Sealand brand name or any variant or misspelling

• Use of the Sealand display URL is prohibited in any PPC campaigns
• Affiliates may not use a URL redirect to take the customer directly to the Sealand website from a PPC advert
• Affiliates wishing to promote Sealand using the PPC channel must do so using their own websites or landing pages

Affiliates found breaking these terms may have pending transactions cancelled or face suspension from the programme.


Email Marketing

All email marketing must first be signed off by the Sealand Affiliate Team for approval.


Discount code/Voucher use and offers on merchant pages

Affiliates are not allowed to publish any discount/voucher codes on their site(s) / emails that have not been verified or approved by the Sealand Affiliate Team. Affiliates are also not permitted to create their own Sealand offers as these may be misleading or false. All offers displayed on the publisher promotional space must be signed off and approved by the Sealand Affiliate Team, and no unauthorised activity can be displayed. Doing so may result in suspension from the program and non-payment of commissions.



Currently, the Sealand Affiliate Team does not wish to partner with any sub-network publishers. Please feel free to reach out to us for further details.


Tenancy payments/publisher IOs

Affiliates must raise any queries over missing tenancies, bonuses, or transactions with Awin within 6 months of the transaction date or start of the tenancy period. Any queries raised after this time will not be paid out.