| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | We operate a last-click attribution model and de-duplicate affiliate sales against other paid channels where applicable. |
| PPC Brand | | | Affiliate brand-bidding traffic is deduplicated against internal brand PPC campaigns. |
| PPC Generic |  |  | |
| E-mail Advertising | | | Sales from our own email campaigns take precedence over affiliate tracking. |
| Display Advertising | | | Display campaigns (e.g., retargeting) are prioritized over affiliate traffic when overlapping occurs. |
| Direct Partnerships | | | Direct partner traffic is not commissionable through the affiliate program. |
| Price Comparison | | | PGC traffic is deduplicated based on last-click attribution. |
| In House Publisher program | | | In-house referrals are not commissionable through the affiliate program. |
| Other Affiliate Networks | | | We deduplicate sales across affiliate platforms to avoid duplicate payouts. |
