1. Brand Name
- Always spell the brand as Gotucream (one word, capital “G”).
- Do not alter, abbreviate, or add extra words (e.g., Gotu Cream, Gotu-Cream, Gotu Healing Cream).
2. Brand Voice & Messaging
- Maintain a clean, trustworthy, and confident tone.
- Focus on natural skincare, visible results, and premium quality.
- Avoid making medical or disease treatment claims (e.g., do not mention curing eczema, psoriasis, etc.).
- You may emphasize benefits such as soothing, repairing, and restoring healthy-looking skin.
3. Logo & Visual Assets
- Use only the official Gotucream logo and product images provided in the AWIN Creative section or from our media kit.
- Do not modify, recolor, stretch, or overlay text on the logo.
- Always keep adequate white space around the logo for visibility.
4. Product Images
- Only use authentic Gotucream product photos from approved sources.
- Do not edit packaging or create mockups that could mislead customers.
- Ensure all visuals are clear, high-quality, and consistent with our clean, minimal aesthetic.
5. Colors & Fonts (Optional but Recommended)
- Primary Color: #1A4731 (deep green)
- Accent Color: #E2C9A4 (cream beige)
- Typography: Clean, sans-serif fonts (e.g., Lato, Open Sans, or Helvetica).
6. Do’s and Don’ts
Do:
- Highlight the product’s versatility and quality.
- Use testimonials or reviews from verified sources (Trustpilot, Reviews.io, Google).
- Include clear “Buy Now” or “Shop Now” CTAs linking to Gotucream.com.
Don’t:
- Use health or disease-specific claims.
- Run misleading ads or use fake reviews.
- Suggest affiliation, endorsement, or representation of the Gotucream brand beyond the affiliate relationship.
