Summary is the online home of Waterstones, the UK’s leading high street book specialist. Books are our passion as well as our business so we like to think we’re a bit different from the rest.


Attribution Period (Cookie Length)

30 Days

Links not only provides affiliate partners with a known and trusted alternative to other book sites, we run a strong campaign with generous commissions and regular bonus incentives.

  • 4% commission on all print book and stationery sales
  • We do not however pay any commission on our Click & Collect service
  • We do not pay commission on gift cards or e-gift cards
  • A 30 day cookie
  • 100% validation of sales happens upon dispatch
  • Commission will track within 28 days from shipment date
  • No commission will be paid on our Click & Collect service
  • A range of ready-made creative (and bespoke banners on request)

We don’t allow affiliates to bid on terms like 'Waterstones', ‘waterstone’s’ or any derivative or misspellings of the brand name on any search engine.

Voucher code sites:

We do work with slect voucher code sites but we reserve the right to decline any sales that have used an unauhtorised or exclusive code not attributed to the channel

Validation Payments

Affiliates should be aware that Waterstones transactions are validated after the point that the order has been dispatched and received by the customer. At present, customers can pre-order books – and may need to order products that are currently out of stock. This can cause considerable delays in the validation of these transaction types. Affiliates will be awarded their commission after the point of dispatch. Waterstones will not pay out commission for cancelled orders.

Paid Search

We also don’t allow our affiliates to link any paid ads directly to our website or use variants on the URL.

We are strict about all of this and will exclude any affiliates from the programme that do not comply.