| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | |
| Content | | | |
| Discount Code | | | |
| Email | | | |
| Loyalty | | | |
| Search | | | |
| Behavioural Retargeting | | | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. | | | Use niche key words. Specific key words will generate more intentional clicks.
We need a list of negative key words, so that we don’t appear in searches irrelevant to what our company is.
A frequency cap so that the same user isn’t shown the ads too often |
