USA Guided Tours

USA Guided Tours is passionate about creating exceptional sightseeing experiences in NYC and Washington DC. Our approach to affiliate marketing is simple - we seek to create value for you and your members through authentic, high-quality tour experiences.

Logo Usage

• Primary Logo: Use the official USA Guided Tours logo with the shield emblem
• Minimum Size: 120px width for digital use
• Clear Space: Maintain clear space equal to the height of the shield around the logo
• Background: Logo works best on white or light backgrounds
• DO NOT: Alter colors, stretch, rotate, or modify the logo in any way

Color Palette

• Primary Blue: #2E5A9B (for headers and primary elements)
• Secondary Red: #C41E3A (for accents and call-to-action buttons)
• Neutral Gray: #6B7280 (for body text)
• White: #FFFFFF (for backgrounds and contrast)

Typography

• Headlines: Bold, sans-serif fonts (Verdana, Arial, Helvetica, or similar)
• Body Text: Clean, readable fonts with good contrast
• Avoid: Script fonts, overly decorative typefaces

Tone of Voice

• Authentic: Genuine passion for American travel experiences
• Knowledgeable: Expert insights into destinations and attractions
• Approachable: Friendly, helpful, and accessible
• Trustworthy: Reliable information and transparent pricing

Key Messaging Points

• "Discover Washington DC/NYC hidden gems with expert local guides"
• "Authentic experiences, exceptional value"
• "Your gateway to America's most iconic destinations"
• "Professional guides, unforgettable memories"

Prohibited Language

• Do not use superlatives without context ("World's Best," "Ultimate," etc.)
• Avoid making unrealistic promises about weather, crowds, or experiences
• Do not claim "lowest prices" without verification
• Avoid language that suggests exclusivity when tours are publicly available

Approved Content Types

✅ Recommended:

• Honest reviews and testimonials from actual customers
• Educational content about tour destinations
• Seasonal travel guides and recommendations
• Comparison content that fairly represents our offerings
• High-quality photos and videos of actual tour experiences

❌ Prohibited:

• Misleading headlines or clickbait
• False urgency tactics ("Last chance!" without genuine time limits)
• Fake reviews or testimonials
• Content that misrepresents tour inclusions or pricing
• Use of our content without proper attribution

Image Guidelines

• Use only official USA Guided Tours images provided in the creative library
• Images should be high-resolution and properly formatted for your platform
• Always maintain image quality - do not over-compress or distort
• Include proper alt-text for accessibility

Pricing and Offers

• Always link to our official website for current pricing
• Do not advertise outdated prices or promotions
• Clearly state any terms and conditions for special offers
• Use our official promotional codes only as provided

Disclosure Requirements

• Clearly disclose affiliate relationships as required by FTC guidelines
• Use phrases like "This post contains affiliate links" or "We may earn a commission"
• Place disclosures prominently and before affiliate links
• Follow your local advertising standards and regulations

SEO and Keywords

• Approved Keywords: "Washington DC / NYC tours," "Washington DC / NYC guided tours," "Washington DC / NYC sightseeing," "Washington DC / NYC bus tours"
• Brand Terms: Only use "USA Guided Tours" in your content if you're an approved partner
• Competitor Bidding: Do not bid on competitor brand terms in paid advertising

Platform-Specific