Commission is paid out on an approved sale.
Brand PPC Bidding Guidelines
- Commission on all sales will be cut to 50% for the duration of the brand bidding
- Misspellings will still be considered brand bidding
URL and ad copy restrictions:
Affiliates must not use the TalkTalk brand or any derivatives within the URL unless agreed with TalkTalk.
Affiliates can deeplink into the TalkTalk pages. We do however suggest you check tracking with your network and confirm the best pages to link to. Please also refer to the Deeplink Builder tool under Linking Methods in your Management Area. TalkTalk is not responsible for sales lost through incorrect deeplinking.
You must follow TalkTalk’s brand guidelines at all times. Please ask the Affiliate network account manager for details.
Affiliates must use creative supplied directly through the network or by TalkTalk directly. Any banners being used must be served from the network and not hardcoded into the site.
Use of email:
Affiliates are only permitted to distribute emails on behalf of TalkTalk provided they have received express permission from TalkTalk before doing so. All copy must be approved and email lists de-duped. Affiliates can send users details of TalkTalk within their own newsletters without approval or permissions granted as long as TalkTalk is not the main subject of the email. The Affiliate must obtain appropriate marketing consents before sending emails to consumers.
Copy and Legal Compliance:
The Affiliate shall comply with all instructions and guidelines TalkTalk or the network may issue from time to time in respect of the presentation and/or display of marketing communications. The Affiliate must correct any errors immediately and at its own expense. The Affiliate must remove any copy or marketing immediately on the request by TalkTalk or the network.
Affiliates must only use copy that is provided by TalkTalk through the networks. Copy of the TalkTalk website can be used but must be monitored daily to ensure it is up to date.
It is the Affiliates responsibility to ensure they accurately promote TalkTalk’s products and services.
You must comply with the website terms on TalkTalk in your use of that website.
To be accepted on to the TalkTalk affiliate program please ensure that you apply with a fully working domain so that Awin can verify that your site is suitable to promote TalkTalk. Should your site not currently be live, and/or you are registered with Awin outside of the UK, please contact the Awin team with further details to help with your application. Please be aware that if you have recently been suspended from any other program on buy.at you will not be accepted on to the TalkTalk Affiliate program unless you are able to explain to the Awin team any extenuating circumstances behind this.
Please take note that both buy.at and TalkTalk review all applications to join the affiliate program, and there may be a slight delay between your application and approval on to the program.
Due to the nature of provisioning and ofcom regulations, if a sale/order has been not completed for 4 months plus, it will not go active/live. This suggests the order is in static state during its provisioning cycle and TalkTalk will not attempt to progress this sale without re-contacting the customer and would necessitate a new sale being placed. Therefore all sales not completed for more than 4 months will be rejected. Generally TalkTalk are currently provisioning (to an active state) 95% of broadband sales within 25 days.
Important Notes: Disputed transactions
We cannot get any disputed transactions approved by the client unless the correct information has been provided i.e. order reference.
To make the validation of these as efficient as possible, all disputed transactions that come through without this information will be rejected and need to be resubmitted.
The Affiliate must assist TalkTalk and/or the networks to effectively manage any consumer or regulatory complaints to resolution.
If an Affiliate is deemed to have broken these terms and conditions then at TalkTalk or the networks discretion:
The affiliate may be removed immediately from the TalkTalk campaign; and/or
Any commissions may be withheld or declined.
TalkTalk de-dupes on a last click wins basis across all of the online channels including but not limited to display, email, and paid search.
The TalkTalk affiliate programme is only open to affiliates who manage advertising and websites online. TalkTalk do not accept any direct selling of their products including cold calling or door to door sales. If you require clarity on your promotional methods please contact the Affiliate network management team.
Full Ts+Cs can be found in the PPC section. TalkTalk request all affiliates to negative match TalkTalk brand keywords and refrain from bidding on any Branded Product terms included 'Talktalk TV' or 'TalkTalk YouView' as keywords.