Ethical Superstore offers fair trade and green consumer products from the world’s leading ethical brands ncluding Cafedirect, Traidcraft, People Tree, Green & Blacks, Divine, Ecover, Freeplay, EcoZone, Solio and many more


Attribution Period (Cookie Length)

30 Days


PPC Restrictions 

No Brand Bidding Ethical Superstore would like to inform its affiliates that it is restricting affiliates bidding on brand terms on all search engines. Any affiliates found to be bidding on brand terms will be removed from the program. Any commission made on these sales will not be paid by the merchant. Affiliates are prohibited from using Brand with Generic Terms and should use Ethical Superstore as a negative. Affiliates are not allowed to bid on keywords, (or derivatives) of, and key phrases that are associated with Imogen Stone, Akamuti, Traidcraft, Tree2mydoor, Oxfam or Oxfam Unwrapped. Please be aware that we carefully monitor paid for search on all competitive keywords and ask for your assistance in this process.

Display URLs

You cannot operate domains which contain trademarks for the sole purpose of driving traffic from Search Engines. It is important to note that affiliates must not use the display URL of ( or include any variation of this. Any affiliate using this display URL may be removed from the programme. Affiliates may not use trademarks term as a subdomain in their URL e.g.

Affiliates must use their own website which can include trademarks in the sub folders of the display URL e.g.

Voucher code use
Ethical Superstore encourages affiliates to contact us for exclusive voucher/discount codes and additional incentives.
Affiliates may only promote codes that are provided through the Ethical Superstore affiliate programme (either through our account or directly from Ethical Superstore’s Affiliate Manager).
Ethical Superstore reserves the right to withhold payment of commission if unauthorised voucher codes are used in an affiliate sale. We appreciate that consumers may use voucher codes that they have found via a site other than that which is awarded the sale and this will be investigated before decisions on commission payment are made. Any affiliate found to be displaying unauthorised codes may also have their commission set to zero until the code(s) are removed.
Where voucher codes are issued with an expiry date this should be clearly displayed, and codes should be removed or explicitly marked as expired after this due date unless you are advised otherwise. Any affiliates displaying expired codes without marking them as being expired may be suspended from the programme. Please also ensure that you observe IAB voucher code best practice guidelines.

Voucher Code Websites
We are no longer accepting new voucher code and promo code sites onto the programme. We do permit content based sites to use the voucher and promotional codes we provide through Affiliate Window however purely offer and deal based sites are no longer permitted to join the programme.  

Sub Networks
We are no longer accepting new sub network sites onto our programme. Affiliate which have been removed from the programme are not permitted to attempt to re-join through a sub network.

Toolbar and Browser Extensions
We are no longer able to work with affiliates who use browser extensions or browser toolbars.