GENERAL GUIDELINES
Programme Restrictions
Unless explicitly authorised otherwise by Tuff Pets, the following Programme restrictions apply:
• Affiliates are not permitted to purchase, own or bid on any domain names with the word ‘Tuff Pets’. For example, www.TuffPets.com
• Affiliates are not allowed to register the brand Tuff Pets or any variation of it on any social media platform. This includes and does not limit to brand + generic word or sentence as well generic word or sentence + brand. Any attempt to register such social media accounts will be a direct breach of the Awin terms and conditions, in particular section 7. Intellectual Property Rights of the Awin code of conduct.
• Affiliates must not post on any official Tuff Pets social media platform in order to attempt to drive visitors to their webpage.
• Direct linking to Tuff Pets websites from paid social media is prohibited.
Any affiliates who do not abide by these rules risk having their commissions set to zero and possible suspension.
Discount codes Policy
We encourage affiliates to contact us for exclusive voucher/discount codes and additional incentives.
Affiliates may only promote codes that are provided through the affiliate programme (either through our account or directly from the Affiliate Manager).
Where voucher codes are issued with an expiry date this should be clearly displayed, and codes should be removed or explicitly marked as expired after this date unless you are advised otherwise. Any affiliates displaying expired codes without marking them as being expired may be suspended from the programme. Please also ensure that you observe the IAB voucher code best practice guidelines.
Affiliate PPC Guidelines
Commissions will not be paid where there is evidence of any paid search activity on brand terms without prior authorisation. This includes permutations, misspellings and broad matches containing brand terms (generic is fine).
PPC bidding restrictions also apply on Google Shopping/CSS (Comparison Shopping Service). We request the brand keywords stated below to be excluded from all CSS activity.
Restrictions include, but are not limited to the following:
- Tuff Pets
- TuffPets.co.uk
- Tuff Pets offers
- Tuff Pets codes
- Tuff Pets discount codes
- Moonchers
- Floofs
Landing Pages
Affiliates are not permitted to perform direct linking PPC activity to any of the Groups sites; this includes use of any of the Groups site brands within page or search engine display URLs.
Affiliates are prohibited from passing products directly to the shopping basket on our site(s). The action of placing the product in the cart must be instigated by the consumer and take place on our domain.
De-duplication Policy
All affiliate sales are de-duplicated against other online advertising channels using a local cookie on the merchant platform. De-duplication channels include :
- PPC Brand
- PPC Generic
- Email Advertising
- Direct Partnerships
- Price Comparison
- Display & retargeting advertising
- Other Affiliate Networks
- In house referrer scheme (further details on this can be found below)
Social Content Creators
Please note if you wish to use affiliate links within your Instagram Stories and other social channels, you will need to use #ad as the only valid identifier to be ASA compliant. Awin has a one-page website - Paid for Advertising - which explains how free content can have a commercial relationship attached to it. This can be linked to by any affiliate in order to make your readers aware of how affiliate links work. If you have any questions on this please speak to your account contact. More information here: https://www.awin.com/gb/news-and-events/industry-news/affiliate-links-on-instagram-stories
Any queries may be addressed to the network or the specific programme contact.
Please note – this programme operates with a 7 day closure notice period
