Primrose Affiliate Programme Terms & Conditions
By expressing your interest in becoming an affiliate and applying to join the Primrose affiliate programme, you acknowledge and agree to comply with the terms and conditions below. Violation of these terms may lead to exclusion from the Primrose affiliate programme, and commissions may be reversed at our discretion.
For any inquiries or further discussion regarding the terms and conditions, please don't hesitate to reach out to our marketing team at marketing@primrose.co.uk.
Branding Restrictions
All affiliates must adhere to the Primrose Brand Guidelines. For the latest copy, kindly contact our marketing team.
Affiliates are required to conduct promotions of Primrose brands responsibly, refraining from practices that could be construed as 'spamming' or misrepresentation, and avoiding any actions that may tarnish the reputation of our company, trading names, brand names, or our suppliers.
Paid Search Policy
Affiliates are required to refrain from registering, appearing or bidding on our pure brand terms, combined brand and generic terms or misspellings unless PPC rights have been agreed for a set period of time. If/when agreed, a list containing the allowed keywords and match types will be provided. The use of other keywords and/or match types is a breach of program policy.
Affiliates are required to include brand and misspelling terms as negative keywords in any and all of their search engine marketing campaigns. This includes, but is not limited to keywords such as:
- Primrose
- Primrose Awnings
- Primrose Living
- PestBye
- Kookaburra Shade Sails
- Lacwing Greenhouses
- Ambienté Water Features
- Papillon
- Heatlab
- Hectare Garden Furniture
- Plant Theory
Use of the www.primrose.co.uk domain and variations is strictly forbidden within the copy of any form of PPC advertisement including the display URL. The trading name "Primrose" or any formulation of this brand name may not be used in the display URLs or in any text ad.
Any breach of our terms and conditions can result in immediate exclusion from the Primrose affiliate programme in addition to all current pending commissions being declined.
Domain Restrictions
Affiliates are not permitted to register URLs with Primrose’s trademarked terms or any misspellings or reformulations contained in their domain.
Any affiliate seen to be purchasing such domain names will be immediately and permanently removed from the programme and any commissions due will be reversed. We reserve all rights to reclaim any such domain names that are registered by an affiliate back from the registrant. However, brand terms may be contained within the subdomain, e.g:
www.primroseoffers.com - Not allowed
www.offers.com/primrose - Allowed
Affiliates may not put the Primrose website into frames or use masked URLs.
Voucher Code Use
All discount/voucher code use must comply with the official IAB guidelines, which can be found here: https://www.iabuk.com/standards-guidelines/performance-marketing-advisory-group-code-conduct-vouchers. In addition to the IAB guidelines, the following terms apply to the Primrose affiliate programme:
- Any Primrose discount/voucher codes promoted must be provided by authorised representatives of Primrose as part of the Primrose affiliate programme.
- Affiliates are not allowed to display discount/voucher codes that were intended for use in other channels or for other online affiliates.
- Affiliates are not allowed to display made-up/invented discount/voucher codes on their site(s).
- Affiliates found to be promoting unauthorised discount/voucher codes face immediate suspension from the programme.
- We reserve the right to decline commissions/withhold payment if non-authorised discount/voucher codes are used in an affiliate sale.
Cancelled Orders and Commission Validations
Any cancelled orders before dispatch will be invalidated within a 6-8 week period and will result in non-payment of commission. If you have any queries regarding the status of a commission, please contact the Primrose marketing team.
Creatives
Affiliates may not alter any creatives available through the Awin interface. Affiliates are also requested not to hardcode banners into their sites, so updates made to those available through Awin may take immediate effect. If your site requires that banners are hardcoded, please contact the Primrose marketing team to obtain permission before putting this in place. This will allow us to contact you whenever updates are necessary.
Email Marketing
Affiliates are permitted to send solus emails to their databases – Primrose branding restrictions and guidelines must be adhered to. For more information or guidance please contact the Primrose marketing team.
Social Media
Affiliates may feature Primrose on social media platforms – branding restrictions and guidelines must be adhered to. However, the Primrose brand should not be used in any way to register accounts on social media or via any other channel. Affiliates must bear in mind all times that in order to comply with the spirit of our brand guidelines, they must never speak ‘as’ or ‘for’ the brand, they may only speak ‘about’ or ‘promote’ the brand or our products.
Affiliate Toolbars
Affiliates may not feature Primrose on toolbars without written permission from the Primrose marketing team specifically authorising this promotional method. Acceptance as a member of the Primrose programme does not automatically authorise toolbar traffic.
