EAROS Brand Guidelines for Affiliates & Partners
1. Brand Positioning
EAROS is a premium, high‑fidelity hearing protection brand.
Our mission: Protect your hearing without compromising the sound experience.
Our audience: Music lovers, festival‑goers, motorsports fans, creators, DJs, and anyone who spends time in loud environments.
2. Logo & Visual Assets
Always use the official EAROS logo provided in our media kit.
Do not alter the logo’s proportions, colors, or typography.
Logo should be placed on a clean, uncluttered background.
Download official logo and product images from: [Link to your Dropbox/Google Drive media kit]
3. Brand Voice & Messaging
Tone: Professional, clear, inspiring, and confident.
Avoid overly technical jargon — focus on benefits and lifestyle.
Core messages:
High‑fidelity sound protection
Engineered with MIT acousticians
Comfortable, discreet design
Trusted by musicians, DJs, and motorsports professionals
4. Do’s & Don’ts for Affiliates
Do:
✅ Promote through high‑quality content, reviews, gear guides, and lifestyle blogs.
✅ Use approved banners, product images, and descriptions.
✅ Highlight EAROS’s high‑fidelity difference vs. foam earplugs.
✅ Disclose affiliate relationship per FTC guidelines.
Don’t:
❌ Bid on brand keywords (e.g., “Earos,” “Earos One,” “Earos Pro,” or misspellings).
❌ Use unapproved coupon codes.
❌ Make false or misleading claims (e.g., “guaranteed to cure hearing loss”).
❌ Place ads on adult, gambling, or illegal content sites.
5. PPC & Search Advertising Rules
No bidding on brand name or misspellings.
All PPC campaigns must comply with AWIN’s tracking and attribution requirements.
6. Content & Image Usage
Use only approved product images or your own original, accurate photos.
Do not distort, recolor, or alter product appearance.
All written descriptions should align with official product features and benefits.
7. Social Media Guidelines
Tag official accounts:
- Instagram: @earos
- TikTok: @earosacoustic.
Use branded hashtags where relevant: #earos #staysafeinsound
8. Compliance
All partners must comply with FTC disclosure guidelines.
All marketing must comply with AWIN’s Publisher Policies.
EAROS reserves the right to withhold commissions for policy violations.
