We’re a small London-based team of footwear specialists, putting our heart and sole into every shoe we create! Style and comfort are key - all of our shoes, boots and sandals have layers of high-performance memory and recovery foams built in.


Attribution Period (Cookie Length)

30 Days


Air & Grace have a restricted PPC policy and it is forbidden to bid on any Air & Grace related keywords unless pre-authorised.

Affiliates are prohibited from bidding on brand + voucher code terms unless otherwise authorised.

Affiliates are required to refrain from registering or bidding on brand terms or misspellings on all search engine or like services. These terms include, but are not limited to:

“Air & Grace”

"Air and Grace"




Affiliates may not use any domain owned by Air & Grace for PPC linking without written permission.

Affiliates are asked not to register domains which are similar or misspellings of the Air & Grace brand. Any activity of this kind will result in commissions being declined.

The use of the domain and variations is strictly forbidden in any ad copy, including display URL, and the use of the term “official site” in your ad copy is forbidden.

Affiliates wishing to promote Air & Grace through search engine marketing via a landing page should first contact the account management team to discuss this. PPC affiliates applying to the Air & Grace programme without discussing their promotion first may find that their application is declined.

Affiliates are asked not to conduct any form of typosquatting. Typosquatting is a form of cybersquatting which directs a person to a false website when they enter a misspelling of the intended website. 


Affiliates may not alter any of the creative or text links available through the AWIN interface.

Affiliates are also requested not to hardcode banners into their sites so any updates made to creative available via the AWIN platform may update dynamically with immediate effect.


Affiliates may only promote voucher codes authorised through AWIN (which can be found on the ‘My Offers’ section on the AWIN platform).

Air & Grace reserve the right to decline any sales that have been tracked with an unauthorised voucher code whether this code was promoted on the site or not.

Affiliates found promoting unauthorised codes will have the relevant transaction declined and face immediate suspension from the programme.

Affiliates must only promote a code / voucher / discount / campaign once the start date has commenced, together with the relevant expiry date as issued by Air & Grace, always communicating the full offer message and any relevant T&Cs.

Air & Grace reserve the right to withdraw a voucher code or stop any promotional activity at any time.

If an exclusive voucher code supplied to a specific affiliate is found to be used by other another affiliate, Air & Grace reserve the right to withhold payment of commission on any related affiliate sales.