UPKO Branding Guidelines
1. Brand Name Usage
Full brand name: UPKO
Always written in uppercase letters.
Do not alter the spelling, use abbreviations, or add symbols.
Example: ✅ UPKO ❌ upko, Upko, U.P.K.O
2. Logo Usage
Official logo files: Logo
Always use the logo in its original proportion.
Do not stretch, crop, rotate, or change colors of the logo.
Preferred background: white, black, or brand color.
3. Fonts
Primary font: Sans-serif clean font (e.g., Helvetica Neue, Arial)
Use bold for headlines, regular for body text.
4. Image & Tone
Style: Elegant, sophisticated, sensual but tasteful.
Avoid explicit nudity or vulgar content.
Focus on luxury, design, and craftsmanship.
5. Prohibited Use
Do not create misleading claims about UPKO products.
Do not use UPKO branding in unrelated products or services.
Do not alter the brand name for search engine manipulation (misspellings, keyword stuffing).
