| If publishers promote you via PPC, will they be entitled to full commission? |  |  | Generic PPC is permitted if brand terms are excluded and ads comply with our policy.
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| If publishers directly link to your website from search engines, will they receive full commission? |  |  | |
| If publishers use your brand name in their display URL, will they receive full commission? | | | |
| If publishers use your brand name in their paid search title and description, will they receive full commission? | | | |
| If publishers add your brand name into their negative keyword list, will they receive full commission? | | | Negative keywording our brand is required for compliant PPC.
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| If publishers display their ads when your brand name or variations of your brand name are entered as search keywords, will they receive full commission? (e.g. vodafone, voda fone) | | | |
| If publishers display their ads when misspellings of your brand name are entered as search keywords will they receive full commission? (e.g. vodofone) | | | |
| If publishers display their ads when your brand name and another word are entered as search keywords, will they receive full commission? (e.g. Vodafone Mobile) | | | |
| Do you have a restricted group of publishers who can earn commission on sales generated by brand related terms? | | |
| For any agreed publisher paid search activity, will publishers be paid for sales generated from the following search engines? | | |
| Google | | | Permitted only for generic PPC that excludes brand terms.
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| Yahoo | | | Permitted only for generic PPC that excludes brand terms.
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| Bing | | | Permitted only for generic PPC that excludes brand terms.
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| Other | | | Permitted for generic keywords only; no brand terms allowed.
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| Are there any specific search terms (keywords) where sales from publisher PPC ads will not be eligible to earn commission | | | Prohibited terms include: “Save the Cat”, “Save the Cat Story Suite”, “Blake Snyder”, “Story Structure Software”, and close variations.
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| If publishers place shopping ads on a search engine and link directly to your website, are they eligible to receive full commission? | | |
| If publishers place shopping ads on a search engine such as a Comparison Shopping Service (CSS), does this activity need to be tracked in a separate specific publisher account? | | | |
