We encourage all interested sites to apply to our program. However, before you can participate in our program, we will need to approve your site. Mainly we look for sites that:
- Are aesthetically pleasing
- Do not display content that may be deemed pornographic or offensive
These are only general guidelines, and we reserve the right to make exceptions. Please note that while we try to respond to approval requests quickly, we receive a high volume of approval requests every day. For this reason, you may not hear from us immediately. However, if you do not hear from us within a reasonable amount of time, or you have questions concerning our program, please let us know.
Google Shopping Publishers
Please be advised CSS Google Shopping activity can only be run with specific written permission from the client or the Awin account manager. If it is run without this permission, any sales tracked might be rejected.
Influencers & Social Media
As a publisher, you are obliged to make it clear for consumers when your content contains advertising material. As an approved Awin Publisher you have agreed to follow local laws and standards as stipulated in section 9.2.4 and 9.2.5 of the publisher terms and conditions.
Recommendations listed by other industry sources within the Nordic region include the following:
You should make it clear in the top of your post (blog or social media) that the post includes advertisement
You may choose to use different fonts in order to highlight that the post includes advertisement
You may choose to use a specific background formatting in order to highlight a post including advertisement
We strongly urge you to read up on this topic to make sure that you are following the latest laws and standards as it is your responsibility to adhere to them. Below you can find websites with more information:
https://www.annons.se/sites/annons.se/files/rekommendationer_for_dig_som_arbetar_med_pr_och_marknadsforing_2015.pdf
http://reklamombudsmannen.org/shared-media/media/final_marketing_code_swe.pdf
http://iabsverige.se/wp-content/uploads/Influencer-handbok-2017.pdf
https://www.konsumentverket.se/contentassets/46dcfbc6db1148918b23e9fb6acde3cd/vagledning_om_marknadsforing_i_bloggar-201511-tillganglig-konsumentverket.pdf
