QIDI Branding Guidelines
1. Brand Essence
Brand Name: QIDI
Core Values: Innovation, Reliability, Professionalism, User-Centric Design
Brand Personality: Modern, Trustworthy, Technological, Creative
Tagline (optional): “Empowering Makers, Perfecting Prints”
2. Logo Usage
Primary Logo:
Use the official QIDI logo in its original form.
Minimum clear space: at least the height of the letter “Q” around the logo.
Minimum size: not smaller than 20 mm width in print or 80 px width on screen.
Do Not:
Alter proportions, stretch, rotate, or distort the logo.
Change colors outside the approved palette.
Place the logo on backgrounds that reduce visibility.
3. Color Palette
Primary Colors
QIDI Deep indigo: #221551
QIDI Royal Blue: #303AB2
Steel Blue: #5576D1
Soft Gray: #E5E1E6
Accent Orange: #FF6B35
Use primary colors for logos and headers; secondary colors for highlights, UI elements, and infographics.
4. Typography
Primary Typeface: Montserrat (Headlines, Bold, Modern)
Secondary Typeface: Roboto (Body text, Regular, Highly legible)
Fallback Fonts: Arial, Helvetica, sans-serif
Hierarchy:
H1 (Titles): Montserrat Bold, 32–48pt
H2 (Subtitles): Montserrat SemiBold, 20–28pt
Body Text: Roboto Regular, 12–16pt
5. Imagery & Photography Style
Use high-resolution images of QIDI printers, accessories, and finished prints.
Preferred background: clean, minimal, light-colored environment.
Showcase innovation, precision, and creativity in real usage scenarios.
Avoid cluttered, low-quality, or off-brand visuals.
6. Tone of Voice
Professional yet approachable.
Clear, concise, and supportive.
Focus on solutions and benefits to the user.
