PuppySpot Affiliate Brand Guidelines1. Logo & Brand Assets
Use only approved PuppySpot logos (SVG/PNG/vector).
Maintain clear space around the logo (at least the height of the “P” and “S” in PuppySpot).
Use transparent or white backgrounds—never stretch, rotate, recolor, or distort.
Do not combine or overlay the logo with other elements or imagery.
2. Color Palette & Typography
Primary colors: Use the official PuppySpot color palette.
Fonts: Match PuppySpot’s brand fonts for headlines, subheadings, and body text.
For digital:
Headlines: bold web font (e.g., Helvetica Neue Bold).
Body: clean, sans-serif (e.g., Arial or system font).
For printed materials: embed licensed fonts or convert to outlines.
3. Tone of Voice & Messaging
Use a warm, empathetic, and trustworthy tone.
Example: “We know choosing a puppy is a big decision—PuppySpot’s here to guide you every step.”
Key messaging pillars:
Ethical breeders – Thoroughly vetted and USDA‑licensed.
Health & safety – 10‑year health commitment; veterinarian exams.
Expert support – Guided process from selection to delivery.
4. Affiliate-Specific Guidelines
A. Promotional Messaging
Clearly disclose affiliate relationships (“I may earn a commission if you purchase through my link”).
Accurate claims only—no exaggeration of pricing, timing, or guarantees.
Emphasize PuppySpot’s core strengths: screened breeders, veterinarian-vetted puppies, 10-year health promise.
B. Types of Content
Reviews & blog posts:
Use subheadings like “Why PuppySpot is Trustworthy.”
Include personal experiences or testimonials when possible.
Social media:
Use consistent branding and avoid misleading or clickbait headlines.
Video content:
Open with a branded intro.
Verbally include your affiliate disclosure.
Maintain PuppySpot’s ‘friendly expert’ tone.
5. Do’s & Don’ts
| Do | Don’t |
|---|
| Use approved logos and colors | Alter logos, fonts, or colors |
| Mention the 10-year health commitment | Claim PuppySpot vets all puppy sessions |
| Disclose affiliate relationship | Promote “free puppies” or misleading pricing |
| Provide links to breeder details | Imply endorsement of irresponsible breeders |
6. Legal & Compliance
Always include: “I may earn a commission if you buy through my link.”
Do not make medical, training, or timing guarantees not supported by PuppySpot.
Properly attribute quotes, stats, and testimonials (e.g., “According to 14k+ 4‑star reviews”).
Link to PuppySpot’s Terms of Use and Privacy Policy when appropriate.
7. Visual Style & Imagery
Use high-quality, well-lit puppy photos that match PuppySpot’s friendly and clean brand aesthetic.
Avoid low-resolution or poorly composed images.
For social media, use vertical formats (9:16) with clean captions and subtle branding.
8. Affiliate Support & Assets
Always link to PuppySpot’s official affiliate program page.
Use PuppySpot-provided breed images and marketing assets.
Regularly update your links and creatives via PuppySpot’s affiliate network or direct outreach to their affiliate team.
9. Contact & Asset Requests
For logos, images, updated guidelines, or partnership questions, contact:
daniel@purebredmarketing.com or your affiliate network representative.
✅ Final Checklist
Correct logos and brand colors used
Consistent fonts and friendly tone
Ethical and accurate messaging
Proper affiliate disclosures
Approved PuppySpot images and assets
