| What promotional types of publisher are allowed to work on your programme? |
| Cashback |  |  | |
| Content | | | |
| Discount Code | | | O2 have very few voucher codes available. No browser extensions/toolbars. |
| Email | | | Copy and creative must be approved by O2 before the email is sent out |
| Loyalty | | | |
| Search | | | Please make sure you adhere to the PPC brand terms |
| Behavioural Retargeting |  |  | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age restricted products. | | | No O2 promotions on gambling or similar sites. No O2 promotions on adult content websites.
• No political sites
• No sites with extreme or controversial content
• No sites with unverifiable claims or ‘make money from home’ sites
• No sites with poor qual |
