Carmoola

🎯 Carmoola Affiliate Partner Guide

1. Welcome to the Carmoola Affiliate Programme

A warm welcome to the Carmoola affiliate family!

We’re on a mission to simplify car finance — fast, flexible, and fully digital.

You’re helping us reach more people, and we’re here to help you do it the right way.

This guide will give you everything you need to talk about Carmoola accurately, compliantly, and in line with our brand.

2. Our Brand: Voice, Values & Visual Identity

Tone of Voice

Warm, informative and human — like a friendly expert.

We avoid jargon, over-promising or sounding “salesy”.

We keep things real: honest about what we offer and what we don’t.

Brand Values

Transparency — No hidden fees or confusing terms

Control — Our users are in charge of the journey

Simplicity — From application to approval, it’s quick and hassle-free

Visual Do’s and Don’ts

✅ Use our logos, app screenshots, and brand visuals as provided
🚫 Don’t stretch, recolour or heavily edit any assets
✅ Keep visuals clean and clear (no cluttered backgrounds or overlays)
🚫 Don’t add your own finance messaging to images

3. Key Compliance Guidelines (Please Read Carefully)

We take compliance seriously and so should you. When promoting Carmoola on your website, blog, or social media platform, you must:

⚖️ Include a Representative APR
Any promotion of car finance must include our representative APR. As of [insert date here] this is 13.9%, presented as ‘Representative 13.9% APR’.

Please make sure this representative APR is visible and easy to read wherever finance is mentioned.

This is a regulatory requirement, and we reserve the right to remove affiliates not following this guidance.

🧾 Avoid Over-Promising or Misleading Language

❌ Don’t suggest customers are guaranteed to get a loan or be approved
❌ Don’t talk about specific loan terms, rights or obligations — that’s our job
❌ Don’t claim or imply that finance is suitable for everyone or available to all

✅ Focus Instead On:

Our app experience — how easy it is to check your budget

The speed and simplicity of the digital process

The support we offer — we’re here when customers need us

Features like credit checks with no impact on credit score

4. Approved Messaging

You can use or adapt any of the lines below in your content or creative:

✅ Do Say:

“Apply in 60 seconds, know your car finance budget instantly.”

“Car finance that flexes around you.”

“Check your eligibility with no impact on your credit score.”

“Manage your car finance easily through our app.”

❌ Avoid Saying:

“Guaranteed approval”

“Instant car loan”

“Bad credit? No problem!”

“Get a loan today with no checks”

“Lowest car finance rates available!”

Always refer to car finance in a balanced, factual, and non-pressurising way. If in doubt, keep it app-focused.

5. Asset Pack: What’s Included & How To Use It

Here’s what’s inside the Carmoola affiliate imagery bundle:

✅ Logos (various formats)
✅ Mobile app screenshots
✅ Lifestyle imagery (representing digital finance experience)
✅ Colour palette and brand fonts (do not recreate or adapt these)

Usage Guidelines:

Don’t crop, distort or edit logos

Don’t use any finance-related copy directly on images

Always pair visuals with accurate, compliant messaging